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Vinod Kumaran

@vinodkumaran

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Digital marketing expert with 16 years of lead generation experience.

India

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What I'm looking for

I seek a dynamic role in digital marketing where I can leverage my expertise to drive growth and innovation, while collaborating with a forward-thinking team.

With over 16 years of experience in digital marketing, I have honed my skills in lead generation, Google Ads, and performance marketing. My journey began as the first Digital Marketing Manager at Express Infrastructure Private Limited, where I successfully enhanced the online presence of the largest mall in South Asia, driving significant footfall through strategic campaigns on Google, Facebook, and Instagram.

At Neuberg Diagnostics, I managed a substantial annual budget for Google Ads and SEO, achieving a remarkable 630% increase in lead generation. My collaborative approach with IT and sales teams has allowed me to integrate marketing strategies effectively, ensuring alignment with product features and customer needs. I take pride in my ability to leverage CRM automation and digital transformation to optimize marketing efforts and drive revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Neuberg Diagnostics

Oct 2021 - Present (3 years 9 months)

Managed Google Ads campaigns with a 2 crore annual budget, significantly improving SEO website traffic and sales. Achieved a 630% increase in lead generation and contributed to record-high revenue for two consecutive years.

Google Ads SEO Lead Generation Marketing Automation CRM Meta Ads N8n Social Media Marketing Branding

Digital Marketing Manager

Indian Express Group (EIPL)

Jan 2017 - Oct 2021 (4 years 9 months)

Served as the first Digital Marketing Manager for Express Infrastructure Private Limited, enhancing the mall's online presence on Google, Facebook, and Instagram. Successfully generated increased footfall and managed CRM automation for marketing and sales teams.

Digital Marketing Google Ads Facebook Ads Instagram Ads Marketing Automation Lead Generation Online Presence Management

Digital Marketing Specialist

Caddycode Solutions

Jan 2016 - Jan 2017 (1 year)

Developed and executed targeted Google Ads campaigns for self-storage software in the US and Europe, generating leads and increasing subscriptions. Collaborated with software developers to refine product features based on customer feedback, ensuring higher subscription rates.

Google Ads SaaS Marketing Lead Generation Marketing Strategy Customer Feedback

SEO Analyst

KST Support

Jan 2012 - Jan 2016 (4 years)

Worked as an SEO Analyst, focusing on improving search engine rankings and organic traffic for clients. Implemented various SEO strategies to enhance online visibility and drive business growth.

SEO Search Engine Optimization Keyword Research Link Building Google Analytics

Consultant Technologies

Sutherland

Jan 2011 - Jan 2012 (1 year)

Served as a Consultant in Process Quality, focusing on optimizing business processes and ensuring high standards of quality. Contributed to improving operational efficiency and customer satisfaction.

Quality Process Optimization Quality Assurance Customer Satisfaction Consulting

IT Trainee

eFocus

Jan 2010 - Jan 2011 (1 year)

Started as an IT Trainee, gaining foundational knowledge in information technology and software development. Assisted in various IT projects and learned about system functionalities.

IT Support Software Development Technical Support Data Entry

Education

Degrees, certifications, and relevant coursework

Anna University

B.E. ECE, Electronics and Communication Engineering

Grade: First Class Engineering Graduate

My college course taught me everything I know about analytics, computers, and electronics, from technical skills to theories. I gained a strong foundation in engineering principles.

Santhome School

Grade: 84% score in HSC

I was a top-class student, achieving an 84% score in HSC. My records have been solid throughout my schooling years with a passion for Social Studies and Mathematics. My school made me duty-bound and obedient.