Samwel Maende

Writes features, news stories, product reviews and explainers for multiple international brands, adapting tone to each client's voice and style guide. Sub-edits drafts from junior writers, enforces style guides, and fact-checks content against primary sources.

Managed content calendar and distribution end to end, writing 15+ posts monthly and coordinating design in Canva. Built digital presence from scratch, developing content strategy and social media plan, lifting follower engagement by roughly 50% and generating around 10 qualified leads in six months.

Developed long-form explainers, articles and PR-style content on crypto and Web3, distilling dense source material into accurate, accessible narratives. Collaborated with editors and SEO leads on content briefs, headlines, and on-page structure.

Adapted copy for web, social and email channels, keeping messaging consistent with each brand's voice. Wrote long-form blogs, articles, press releases, FAQs, key messaging, scripts, social media content and web copy for several crypto and Web3 clients.

Carried out background research supporting donor proposals, gathering and summarising evidence. Interviewed women and girls affected by FGM for an internal research report, with verbal consent and anonymised names. Contributed to volunteer onboarding materials and reorganised research files to reduce document retrieval time.

Graduated with a BSc in Mathematics and Physics in June 2015.

Obtained Certified Public Accountancy Part One certification in June 2011.

Completed a certification in Marketing Strategy: SEO Content Writing.

Completed a certification in Content Marketing.