Kelvin User

I am a seasoned content editor and strategist with over five years' experience crafting and scaling high-performing editorial content across finance, crypto, and consumer media. I specialize in transforming complex information into engaging, actionable narratives that drive audience retention and conversions.

I have led and mentored editorial teams, implemented AI-assisted editing workflows using tools like ChatGPT and Grammarly Premium, and designed A/B tests that measurably improved open rates and CTR. My work includes building editorial style guides, standardizing brand voice, and partnering with analytics and design teams to turn data into editorial improvements.

Notable achievements include editing 500+ newsletters, growing a personal newsletter audience to 100k+ monthly subscribers, and improving client engagement metrics (open rates up to 38%, CTR by 25%) through tone, layout, and testing optimizations. I value accountability, curiosity, structured experimentation, and continuous learning.