Samuel Santos
@samuelsantos
Digital marketing and social media specialist focused on content and growth.
What I'm looking for
I am a digital marketing and social media specialist with hands-on experience creating content, growing audiences, and managing multi-brand accounts. I develop and execute content strategies that blend photography, UGC, SEO/SEM and influencer collaborations to increase visibility and engagement.
My recent roles include social media manager for multiple restaurant brands, digital marketing specialist where I expanded influencer reach to over 1M, and independent event content creator producing real-time deliverables and marketing assets. I create multimedia content, write copy, and manage publishing across platforms with a focus on measurable growth.
I hold a BA in Political Science from Florida International University, completed the Fundamentals of Digital Marketing (Grow with Google), and contribute to strategic planning and student advocacy initiatives. I seek opportunities to drive brand storytelling and audience growth through creative, data-informed campaigns.
Experience
Work history, roles, and key accomplishments
Barista / Server
Lea
Nov 2024 - Present (1 year)
Provided customer service, prepared espresso-based drinks, and handled opening/closing duties including restocking and organizing the retail and coffee stations.
Event Content Creator
Self Employed
Sep 2024 - Present (1 year 2 months)
Captured, edited, and posted event content in real time and delivered raw photos/videos and marketing assets; developed content concepts driven by social trends, analytics, and SEO/SEM to boost engagement.
Social Media Manager
Graspa Group
Oct 2022 - Jun 2023 (8 months)
Designed and executed social media strategy for seven restaurant brands, launching accounts and growing audiences organically to 2,400+ and 4,500+ followers while managing content, copy, and publishing.
Digital Marketing Specialist
DKB Med
Aug 2021 - Aug 2022 (1 year)
Revamped social media presence to attract a younger demographic, managed influencer collaborations reaching audiences over 1M, and handled communications across Instagram, Twitter, and Facebook.
Education
Degrees, certifications, and relevant coursework
Grow with Google
Certificate, Digital Marketing
Completed the Fundamentals of Digital Marketing certification from Grow with Google.
Florida International University
Bachelor of Arts, Political Science
Activities and societies: Chair of the Student Advocacy Committee
Bachelor of Arts in Political Science; participated in student governance and appointed to the 2025 Strategic Planning Committee.
Availability
Location
Authorized to work in
Job categories
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