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Paige Hawley

@paigehawley

I grow local brands through social media, short-form video, creator collaborations, and measurable digital marketing campaigns.

United States

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What I'm looking for

I'm looking for a role where I can grow brand awareness through social media, content strategy, short-form video, promotional campaigns, analytics, and meaningful audience engagement.

I'm building social media and marketing campaigns for Four Corners Eatery & Coffee Bar, where I grew Instagram from roughly 300 to nearly 900 followers in three months.

I plan, film, edit, and publish short-form video in CapCut, with Reels averaging about 1,500 views. A local creator collaboration I developed generated more than 43.2K views and expanded the business's local reach.

I connect digital and in-store marketing through QR promotions, customer reposts, product photography, branded Canva graphics, and campaigns for specials, menu items, seasonal products, and discounts. I use Instagram Insights and Google Analytics to understand content performance and audience behavior.

My background also includes marketing leadership at Chick-fil-A and operations leadership at Starbucks. With a degree in Digital Communications and Media, I bring hands-on experience in content strategy, customer engagement, team training, and brand-focused marketing.

Experience

Work history, roles, and key accomplishments

Current

Manager | Social Media & Marketing

Current

Four Corners Eatery & Coffee Bar

Feb 2025 - Present (1 year 7 months)

Built and managed the business's social media presence across Instagram, Facebook, and connected platforms. Grew Instagram from ~300 followers in May 2026 to nearly 900 by August 2026, approximately 200% growth in three months.

Social Media Management Content Creation Video Editing Capcut Instagram Insights Google Analytics Canva Product Photography Campaign Development Trend Research Team Leadership

Team Leader - Marketing

Chick-fil-A

Dec 2022 - Mar 2025 (2 years 3 months)

Created and managed social media content, including Instagram Reels, promotional posts, and customer-focused content. Developed trend-driven short-form videos that generated significant views and increased social media awareness and engagement.

Social Media Management Content Creation Video Editing Instagram Reels Promotional Campaigns Team Leadership

Shift Supervisor

Starbucks

Jul 2021 - Nov 2022 (1 year 4 months)

Led daily operations while maintaining brand, service, and quality standards in a fast-paced customer environment. Trained, coached, and supported team members while managing competing priorities and high-volume periods.

Leadership team training Customer Service Operations Management Problem Solving Communication Skills

Shift Leader

Chick-fil-A

Feb 2018 - Jul 2021 (3 years 5 months)

Supported local marketing initiatives, promotional efforts, and customer engagement while maintaining Chick-fil-A brand standards. Assisted with marketing initiatives and connected promotional efforts with the in-store customer experience.

Local Marketing Promotional Strategy Customer Engagement consumer behavior Leadership