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Samuel Ramirez

@samuelramirez97

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Executive General Manager driving international commercial growth through operations, sales, and quality.

Colombia

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What I'm looking for

I’m looking to lead cross-functional growth where I can drive market expansion, sales strategy, and operations performance—while strengthening quality systems, financial discipline, and people development. I bring an international, process-improvement mindset.

Trilingual business leader from Medellín, Colombia — fluent in Spanish, English, and Portuguese — with 6+ years of experience running operations, driving commercial growth, and opening new markets. As General Manager, I've built processes from the ground up, led cross-functional teams, and guided a company through international quality certifications (Kosher & FSSC 22000). Before that, I spent three years in international sports representation, which sharpened my instincts for negotiation, relationship-building, and seeing opportunity before it's obvious. I bring a rare mix of entrepreneurial execution and strategic thinking, and I work best in environments where there's real ownership on the table.

Experience

Work history, roles, and key accomplishments

Current

General Manager

Current

Santo Frio SAS

Jul 2020 - Present (6 years)

Manage productive, commercial, financial, and administrative operations. Open and consolidate new markets and distribution channels, lead Kosher and FSSC 22000 certification, and handle key-client and supplier negotiations including pricing and positioning strategies.

Operations Management Commercial Management Strategic Planning Market Expansion Distribution Channel Management Quality Systems Kosher FSSC 22000 Pricing Strategy Product Positioning Supplier Management KPI Tracking Budgeting Profitability Analysis P&L management Cost Control

Associate Scout

Alinea Sports Managers

Feb 2018 - Jun 2021 (3 years 4 months)

Strengthen the sports talent recruitment network at national and international levels. Design and support intermediation and player-development processes with clubs while managing institutional relationships with clubs, executives, and industry representatives.

Recruitment Scout Network Development Stakeholder Relationship Management Club Intermediation Player Development Programs

Commercial Assistant

Santo Frio SAS

Feb 2019 - Jun 2020 (1 year 4 months)

Support negotiations with key clients and help close commercial agreements. Build commercial matrices to identify new markets, clients, and products and prepare commercial management reports.

Commercial Agreements Market Research Commercial Matrices Commercial Reporting