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Samreen Manzoor

@samreenmanzoor

Content team lead at IPS Pakistan, where I introduced the department’s first content calendar and oversee content for 11 business units.

Pakistan

Message

At IPS Pakistan, I oversee content production for 11 business units, including medical billing, construction estimation, and logistics. I introduced the department’s first content calendar to structure workflows and support consistent delivery.

Previously, I led writing teams at The Digital Men and Market Pro, where I supervised content production and SEO initiatives. At Market Pro, my SEO-focused content strategy increased organic website traffic by 25%; across my roles, I’ve written and edited content for SaaS, technology, and other sectors.

Experience

Work history, roles, and key accomplishments

Current

Sr. Content Writer & Team Lead

Current

IPS Pakistan

Feb 2026 - Present (8 months)

Strategized and managed content lifecycles for 11 projects, architected the department's first content calendar, and led a team of 3 writers. Coordinated with SEO, design, and HR teams to align content with business goals.

Content Strategy SEO Content Calendar Team Leadership Editorial Guidelines Quality Control Proofreading Cross Departmental Coordination HR Liaison

Content Team Lead

The Digital Men

Aug 2025 - Jan 2026 (5 months)

Developed content strategies aligned with client goals and SEO insights, supervised blogs and web copy, and led SEO initiatives. Managed and mentored a team of 4 writers.

Content Strategy SEO Keyword Research Content Auditing Internal Linking On Page SEO Team Management Mentorship

Content Team Lead

Market Pro

Jun 2024 - Jul 2025 (1 year 1 month)

Supervised a team of 7 writers, collaborated with SEO and design teams, and increased organic website traffic by 25% through SEO-focused content strategy.

Team Leadership SEO Content Strategy Editorial Planning Performance Monitoring

Content Strategist

AWKITS

Aug 2023 - May 2024 (9 months)

Planned and executed SEO-driven content strategies to boost organic reach by 35%, aligned content with brand objectives, and conducted topic research and competitor analysis.

SEO Content Strategy Keyword Planning Competitive Analysis Topic Research Brand Alignment

SEO Content Writer

HexaClicks

Aug 2022 - Jul 2023 (11 months)

Wrote SEO-optimized web articles, blogs, and landing pages for diverse industries, managed web content, and coordinated with SEO teams for data-driven improvements.

SEO Content Writing Web Content Newsletters On Page SEO Content Auditing

SaaS Content Writer

Soft Steer Global Technologies

Jan 2022 - Jun 2023 (1 year 5 months)

Created technical blogs, website copies, and marketing materials for SaaS clients, improving blog engagement by 28% through keyword clustering and readability updates.

SaaS Technical Writer Blog Writing Keyword Clustering Readability Content Marketing

Technical Content Writer

PixelPk Technologies

Jan 2021 - Jan 2022 (1 year)

Produced SEO-optimized technical blogs, website content, and product descriptions, and conducted keyword research to enhance ranking and audience engagement.

Technical Writer SEO Keyword Research Content Creation Collaboration

Technical & Social Media Writer

TriTechnologies

Jan 2020 - Dec 2020 (11 months)

Wrote and edited SEO-friendly articles, social media posts, and marketing content, and increased follower engagement through creative captions and trending topics.

SEO Social Media Writing Content Editing Keyword Targeting Engagement

Technical & SEO Content Writer

Tech Peak

Dec 2018 - Dec 2019 (1 year)

Researched and wrote SEO-based articles in health, fashion, and lifestyle niches, optimized blogs for readability and keywords, and collaborated with SEO teams on content plans.

SEO Content Writing Keyword Optimization Proofreading Editorial Calendar

Content Writing Intern

Hub Daily

Mar 2018 - Nov 2018 (8 months)

Assisted the editorial team in creating optimized, well-researched blog posts and developed initial experience in topic research and SEO-friendly writing.

Content Writing Research SEO