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Sawaira Maroof User

@sawairamaroofuser

SEO Specialist and content strategist building data-driven content systems that improve rankings, engagement, and conversions.

Pakistan

Message

What I'm looking for

I’m looking to grow SEO and technical content performance for B2B products—owning content strategy, audits, and scalable optimization that increases CTR, rankings, and pipeline through data-driven improvements.

I’m a Content Strategist & SEO Specialist with 5+ years of experience building data-driven content systems for B2B SaaS, tech, and digital service brands. I specialize in scalable SEO, content architecture, and technical SEO optimization that drive measurable growth, engagement, and conversions. I collaborate cross-functionally with design, marketing, and product teams to deliver content that increases awareness and pipeline growth.

In my roles, I develop long-form technical and marketing content (blogs, whitepapers, product documentation, and web copy) aligned with user intent, using advanced SEO techniques like keyword clustering, on-page optimization, meta tagging, and internal linking. I also conduct technical SEO audits (crawl analysis, indexing issues, sitemap optimization, URL structure) and monitor site health with SEMrush and Google Search Console to resolve crawl errors, broken links, and duplicate content. I’m energized by writing that’s both technically accurate and performance-driven—using analytics from Google Analytics and Search Console to continuously improve CTR, engagement, and organic traffic.

Experience

Work history, roles, and key accomplishments

Current

Technical Writer & SEO Specialist

Current

Gre Development Ltd.

Nov 2024 - Present (1 year 5 months)

Created and edited in-depth technical blogs and documentation, making data-driven adjustments using Google Analytics and Search Console to improve engagement, CTR, and conversion metrics. Optimized content for SEO (on-page, meta tags, internal linking, and readability) and contributed to content strategy by identifying emerging topics.

Technical Writing Technical Documentation SEO Optimization On Page SEO Meta Tag Optimization Internal Linking Readability Optimization Google Analytics Google Search Console Content Strategy

Current

Senior Content Writer & SEO

Current

TechBpo

Aug 2024 - Present (1 year 8 months)

Developed long-form technical and marketing content (blogs, whitepapers, product documentation, and web copy) aligned with user intent to improve engagement and conversion rates. Performed advanced SEO and technical SEO audits using SEMrush and Google Search Console to improve visibility and resolve crawl, indexing, and duplicate content issues.

Technical SEO Content Architecture On Page SEO Meta Tag Optimization Internal Linking SEMrush Google Search Console Content Performance

Content Writer (SEO)

Emenac Pvt. Ltd

Jun 2021 - Aug 2024 (3 years 2 months)

Produced 3,000+ words daily across blogs and copywriting while implementing SEO strategies to improve page rankings and user engagement. Managed guest posting campaigns with backlinks to strengthen brand authority and collaborated on content frameworks and keyword strategies aligned with company goals.