Arooba Manzoor
@aroobamanzoor
Experienced Content Writer and Digital Marketer
What I'm looking for
As a seasoned content writer and digital marketer with 5 years of expertise, I have a proven track record of creating compelling content and executing successful digital campaigns. My skills in social media management, SEO, and crafting engaging copy have driven traffic, increased engagement, and achieved client objectives.
Throughout my career, I have managed content for multiple websites, led initiatives to enhance web content, and oversaw content quality to maintain high standards for accuracy and engagement. I have also trained junior content writers in SEO best practices and the nuances of Google's search algorithms, enhancing the team's overall content performance.
I have worked with various platforms, including Go High-Level CRM, Ahrefs, SEMrush, Notion, Microsoft Dynamics, Slack, and SharePoint, to develop content strategies for SaaS clients and create content to boost user engagement. My expertise in content creation, SEO, and digital marketing has allowed me to foster long-term relationships with clients and contribute to client retention through high-quality, tailored content.
Experience
Work history, roles, and key accomplishments
Content Lead
Tradeway International
Dec 2021 - Present (3 years 5 months)
Managed content for 3 websites, led initiatives to enhance web content, and oversaw content quality
Freelance Content Writer
Freelance
Jan 2017 - Present (8 years 4 months)
Created and optimized content for marketing campaigns, developed engaging content for SaaS websites
Content Lead
N7 Corporate Group
May 2023 - Oct 2023 (5 months)
Oversaw content production, developed marketing strategies, and led a team of professionals
Technical Writer
SM Shah Consultancy
Aug 2020 - Oct 2021 (1 year 2 months)
Created written instruction manuals, assisted in developing operation papers, and maintained client data
Education
Degrees, certifications, and relevant coursework
Fatima Jinnah Women University
BS (Hons.), Public Administration
Activities and societies: Gained experience in content creation, keyword research, and analysis using tools like Ahrefs and SEMrush.
Studied Public Administration with a focus on systems and hands-on experience in various content management tools and SEO strategies.
Availability
Location
Authorized to work in
Job categories
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