Open to opportunities

Sami Mustafa

@samimustafa

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Digital Marketing Manager focused on performance marketing, email marketing, and SEO across acquisition and retention.

Pakistan

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What I'm looking for

A remote digital marketing role where I can own performance marketing, SEO, and email marketing strategy end-to-end, working with a team that values data-driven growth.

Digital Marketing Manager who owns performance marketing, email marketing, and SEO end-to-end, across both acquisition and retention. I currently run lifecycle email marketing (Klaviyo) and SEO for a 5-venue Irish F&B portfolio, with flows reaching 44-52% open rates at a 0% spam complaint rate, and one venue growing to 22,000+ organic clicks and 117,000+ impressions within 8 months. Previously, at Compass Design Co., I owned agency growth marketing, SEO, and B2B LinkedIn Ads/email outreach. At Reach First, I managed Google Ads and Meta Ads for 40+ clients with budgets up to CAD 50k, including a landing page strategy that lifted conversion rates 130%+ in 30 days.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Novus Digital

Nov 2025 - Jul 2026 (8 months)

Own lifecycle email marketing (Klaviyo) across 5 venues, with welcome/win-back flows achieving 44-52% open rates, 3-4% click rates, 0% spam complaints. Run full SEO workflow per venue, growing one to 22,000+ organic clicks and 117,000+ impressions in 8 months at avg Ireland position 4.73. Also write Meta ad copy, briefs, and QA Webflow/Figma builds.

Digital Marketing Manager

Compass Design Co

Jul 2024 - Sep 2025 (1 year 2 months)

Owned agency growth marketing across Google Ads, paid social, and inbound lead gen. Led SEO and content strategy (blogs, case studies) and ran LinkedIn Ads plus email outreach targeting B2B decision-makers. Delivered conversion tracking, pixel setups, and CRM integrations for clients.

Assistant Manager Ads

Reach First

Sep 2022 - Jan 2024 (1 year 4 months)

Managed Google Ads and Meta Ads for 40+ active clients across local services and B2B industries, with monthly budgets of CAD 30k-50k per client. Co-led landing page strategy replacing direct website destinations, producing a 130%+ conversion rate increase within 30 days. Progressed to assistant manager within 12 months.