Sameh Darwish

I’m a highly accomplished Executive & Sales Professional with over 25 years of experience and 13 years within global multinational organizations (BSH, Gorenje), combining executive leadership with a strong legal background to navigate commercial contracts and regional compliance.

In my current role as Appliances Division Manager at ALI ALGHANIM AND SONS GROUP, I direct divisional operations and strategic planning to align with corporate growth and profitability objectives. I monitor KPIs, implement corrective actions, and build strategic alliances with partners, vendors, and clients to strengthen market reputation.

I’m known for turning strategy into measurable performance—finalizing distribution agreements (including the Miele Luxury brand), exceeding division sales budgets, delivering 10% year-over-year growth in 2025 versus 2024, and transitioning the after-sales service division from loss-making to profitable.

Previously, as Kuwait Executive Director at INTERNATIONAL INDUSTRIAL PROJECTS GROUP, I oversaw daily operations with compliance and efficiency at the core, while managing P&L, fundraising/cash flow planning, and recruitment policies to adapt to regional economic shifts. Earlier, I led regional sales and marketing across MEA as a Regional Sales and Marketing Manager, and managed product lifecycles and trade marketing across 10 countries at BSH brands—driving major market-share gains through value-model innovation and competitive benchmarking.