Open to opportunities

Samantha McCann

@samanthamccann

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I uncover customer insights through neuromarketing research, implicit testing, surveys, and data analysis.

Zimbabwe

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What I'm looking for

I'm looking for a part-time role that lets me continue my day trading business alongside research, analysis, and insight work.

I've delivered quantitative and qualitative neuromarketing research at Walnut Unlimited for clients including LEGO, Nando's, KFC, Sainsbury's, Tesco, JTI, and Three. I uncover customers' true thoughts and feelings through surveys, implicit reaction-time testing, eye tracking, MaxDiff, Gabor Granger, concept testing, intercepts, and observation.

I turn research data into clear, actionable, visual and story-driven reports, while liaising with clients, stakeholders, and suppliers. I've supported ad hoc, tracker, FMCG agile, and multimarket projects across the UK, US, China, and Europe, as well as mentoring academy executives and delegating to junior colleagues.

Previously at Split Second Research, I helped design behavioural-analytics research in a neuropsychology framework, developed survey scripts and implicit reaction-time tests, analysed data in R Studio, and presented results to clients. My project work included Alton Towers CBeebies Land, Danone, Jagex, Nando's, and Johnson & Johnson ACUVUE Abiliti™.

My Experimental Psychology MSc in Neuromarketing strengthened my grounding in behavioural change, research design, statistics, machine learning, and psychological measurement. I use SPSS, Excel, R Studio, Python, PPTx, and Slidegen to turn complex findings into useful decisions.

Experience

Work history, roles, and key accomplishments

Current

Neuromarketing Research Executive

Current

Walnut Unlimited

Nov 2022 - Present (3 years 9 months)

Involved in carrying out quantitative and qualitative research projects to uncover true thoughts and feelings of customers, using traditional surveys, reaction time testing, eye tracking, and other methods. Applied behavioural science to understand client customers and how to nudge them.

Survey Design Response Time Measurement Eye Tracking Gabor Granger Pricing Model Data Analysis SPSS Excel Report Writing Client Communication Project Management

Senior Research Executive

Walnut Unlimited

Jun 2024 - Oct 2025 (1 year 4 months)

Carried out quantitative and qualitative research projects to uncover true thoughts and feelings of customers, using methods including surveys, reaction time testing, eye tracking, and MaxDiff. Applied a behavioural science lens to better understand clients' customers and how to nudge them.

Survey Design Response Time Measurement Eye Tracking Max Diff Gabor Granger Pricing Model Data Analysis SPSS Excel Report Writing Client Communication Project Management

Neuromarketing Research Executive

Split Second Research Limited

Nov 2021 - Mar 2022 (4 months)

Assisted with designing research projects in a neuropsychology framework to aid companies' marketing decisions via behavioural analytics. Conducted literature reviews, developed survey scripts, and created implicit reaction time tests measuring implicit brand opinions.

Research Design literature review Survey Scripting Response Time Measurement Data Analysis Python Psychopy Report Writing Client Communication

Mental Health Support Worker

The Maples Community

Aug 2020 - Sep 2021 (1 year 1 month)

Supported individuals with mental health diagnoses within a multidisciplinary team. Led group sessions as health and exercise champion, recorded wellbeing checks, and provided one-to-one support.

Mental Health Support Group Facilitation Record keeping Teamwork

Vacation Scheme

Cook & Co Solicitors

Jan 2018 - Dec 2018 (11 months)

Participated in a vacation scheme at a law firm, gaining exposure to legal work and developing professional skills.

Vacation Scheme

Jacksons' Law Firm

Jan 2017 - Dec 2017 (11 months)

Participated in a vacation scheme at a law firm, gaining exposure to legal work and developing professional skills.

Education

Degrees, certifications, and relevant coursework

University of Bristol

Master of Science, Neuromarketing

Grade: Distinction

MSc in Neuromarketing with Distinction, focusing on brain and cognition, individual differences, social cognition, research methods, and data analysis.

University of the West of England

Bachelor of Laws, Law with Psychology

Grade: Merit

LLB in Law with Psychology, achieving Merit, with modules in statistics, research methods, business psychology, mind, brain and development, and sports psychology.