At CertiDeal, I launched Italy from zero to ~€15M annual revenue and expanded my scope to Spain, with both markets projected to reach ~€30M combined in 2026.
I lead growth across acquisition, SEO, conversion, CRM and retention, adapting channel mix and investment to each market. I co-steer more than €4.4M per year in paid, influencer and SEO investment, after managing paid acquisition hands-on for nearly two years.
At CertiDeal, I also managed PR agencies in Italy and Spain, coordinated influencers and partners, and led an Ipsos consumer study. I have three direct reports and co-manage a marketing team of about 10.
As a freelance growth and SEO consultant, I supported the launch and growth of a D2C subscription business, including its ad campaigns and lifecycle workflows. For a subscription-based sports insights platform, I designed the organic acquisition strategy and SEO-led site architecture, and advised the founders on subscription structure, positioning and monetisation.
