I’m a Product Design, Product Management & CX leader with 13+ years of experience transforming complex business challenges into intuitive, scalable, and high-impact digital products.
My experience sits at the intersection of Product Management, Product Design, UX/UI, Customer Experience, SaaS, and AI—giving me the ability to connect business strategy, user needs, technology, and execution throughout the entire product lifecycle.
I’ve led products and multidisciplinary teams from early discovery and product definition through UX strategy, roadmap planning, prioritization, design, development, testing, and continuous improvement.
I work closely with product, design, engineering, and business teams within Agile environments—structuring epics and user stories, managing backlogs, defining priorities, planning sprints, aligning stakeholders, and ensuring teams stay focused on delivering measurable product and business outcomes.
Throughout my career, I’ve worked across the MENA and Gulf markets on SaaS platforms, enterprise systems, operational products, e-commerce experiences, and AI-driven solutions.
My expertise includes:
• Product Management & Product Strategy
• Product Roadmaps & Prioritization
• Agile, Scrum & Sprint Planning
• Backlog, Epics & User Story Management
• Product Design & UX/UI Strategy
• Customer Experience (CX)
• SaaS & Enterprise Platforms
• AI-Driven Product Experiences
• UX Research & Usability Testing
• Design Systems & Scalable Products
• Cross-Functional Team Leadership
• Stakeholder Management
• Coaching & Mentorship
I believe successful products are built when strategy, experience, technology, and execution work together—not simply when they look good.
My approach is to simplify complexity, align teams around clear product goals, and turn ideas into scalable experiences that create meaningful value for both users and businesses.
Salma Skaik
@salmaskaik
Product design and CX leader at Wizex, creating human-centered digital experiences through full project strategy and implementation.
TurkeyExperience
Work history, roles, and key accomplishments
Leading product management and UX strategy for Emtethal’s digital platforms, bridging business, design, and engineering. Managing product roadmaps, requirements, backlog prioritization, and Agile sprints while driving UX improvements and cross-functional delivery from discovery through implementation.
30+ Successful Projects
We enjoy creating delightful,
human-centered digital experiences.
with full project strategy & Implementation.
Worked as Head of Product Design at PIESHIP.
Project-Based UX/UI Contract (Ninja pharmacy product)
- Led the UI/UX design for the Ninja pharmacy product,
enhancing user experience across web and mobile platforms.
• Provided expert guidance to optimize digital interfaces for impactful outcomes.
• Partnered with cross-functional teams to deliver cohesive user experiences.
Worked as Sr. Product Designer at PIESHIP.
Worked as Senior Product Designer at OSOSS™.
Worked as Product Design Manager at OSOSS.
Worked as Sr. Product Designer | Consultant at BINA Business Incubator.
Worked as Brand Development Manager at OSOSS.
Top Rated UI/UX Designer
Research Teacher Assistant and UX/UI Designer
Mar 2017 - Mar 2018 (1 year)
• Collaborated with college supervisors and technical team to lead a full UI/UX redesign of the EMU students and instructors Portal.
• Implemented user-centered design principles to enhance user experience and streamline navigation.
• Successfully increased user engagement and satisfaction through intuitive design improvements.
I finished all Freelance jobs on Mostaql.com With 5 stars rating
• Designed user interface website for "MASYOUN RESIDENCE" project at Union Construction and Investment - UCI.
• Implemented user-friendly features to enhance user experience and engagement.
http://www.mashareq.ps/
Education
Degrees, certifications, and relevant coursework
Coursera
IBM AI Product Manager Professional Certificate
Mar 2026
IBM
Generative AI: Introduction & Applications
2026
Uxcel
Mentorship Mastery
Apr 2025
Uxcel
Wireframing
Mar 2025
Coursera
Voice of the Customer (VoC): Enhancing Experiences
Mar 2025
Using AI in the UX Design Process
Mar 2024
Customer Experience (CX) Foundations
Mar 2024
adplist.org
500 Mentorship Minutes
May 2024
Building and Mapping User Stories
Feb 2024
adplist.org
25 Mentorship Sessions
Jun 2024
Uxcel
Common Design Patterns
Mar 2024
adplist.org
1000 Mentorship Minutes
Jul 2024
The 10 Pillars of Customer Experience
Aug 2024
Uxcel
Design Terminology
Sep 2023
Uxcel
UI Components Advanced
Nov 2023
Uxcel
UI Components
Aug 2023
ILM
Entrepreneurs' International Coach and Mentor
Jan 2023
Uxcel
UX Design Foundations
Aug 2023
Eastern Mediterranean University
Master's degree, Design and Visual Communications, General
2016 - 2018
UI/UX Re-design for the full system of the EMU Students and Instructors Portal
iugaza
Bachelor of Information Technology, Software Development Department
2007 - 2011
Microsoft
MCITP
May 2010
Tech stack
Software and tools used professionally
Availability
Location
TurkeyAuthorized to work in
Website
salmaskaik.framer.aiPortfolio
salmaskaik.framer.aiSalary expectations
Social media
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