Open to opportunities

Salma Emam

@salmaemam

Message

Omnichannel & digital content lead driving data-informed HCP and patient engagement.

Egypt

Message

What I'm looking for

I seek a role leading omnichannel digital content and HCP engagement where I can apply data-driven strategy, cross-functional collaboration, and agency leadership to scale medical education and patient outreach.

I am an omnichannel and digital content lead with deep experience in pharmaceutical marketing and HCP engagement, having led omnichannel strategy, content development, and agency management for obesity and cardiometabolic franchises across Egypt. I combine field experience as a senior medical sales representative with strategic planning, CRM-driven personalization, and cross-functional collaboration to deliver scientifically accurate, compliant digital assets and campaigns.

My achievements include launching obesity treatments (Wegovy/Saxenda) in Egypt, designing the Egyptian Obesity Summit, co-leading omnichannel execution plans, and supporting the development of an Obesity HCP Portal. I leverage tools such as Salesforce, Veeva CRM, Power BI, and creative platforms to translate data into targeted content sequencing, improve HCP education, and drive measurable engagement.

Experience

Work history, roles, and key accomplishments

Current

Omnichannel & Digital Content Lead

Current

Novo Nordisk Egypt

Jan 2025 - Present (10 months)

Lead omnichannel and digital content strategy for Wegovy in Egypt, developing educational and promotional assets across HCP and patient journeys and managing agencies to ensure medical, regulatory, and brand compliance.

Content Development Agency Management Regulatory Compliance Campaign Management

Current

Senior Medical Sales Representative

Current

Novo Nordisk Egypt

Dec 2020 - Present (4 years 11 months)

Launched and promoted Saxenda across Cairo, driving obesity franchise growth, acted as digital focal point for omnichannel adoption, and delivered scientific sessions to HCPs to increase therapy awareness.

Field Sales Market Expansion Training

Medical Sales Representative

AstraZeneca Egypt

Jan 2018 - Dec 2023 (5 years 11 months)

Promoted cardiometabolic portfolio (Crestor) and built long-term physician relationships, pioneered remote detailing and hybrid engagement during the pandemic to maintain continuity of care.

Field Sales Remote Detailing KOL Engagement Compliance Relationship Management Reporting

Education

Degrees, certifications, and relevant coursework

University of Suffolk

Master of Business Administration, Marketing Management

2023 - 2024

Activities and societies: Thesis: “Omnichannel Pharmaceutical Communication in the MENA Region: How Governed Personalisation Affects Engagement and Trust.”

Master of Business Administration (Marketing Management) with a thesis on omnichannel pharmaceutical communication in the MENA region.

Ain Shams University

Bachelor of Pharmaceutical Sciences, Pharmaceutical Sciences

Activities and societies: Led and participated in SCOPS student conference roles (President 2019, Moderator 2018, Project Manager 2017); Enactus project presentation (2017).

Bachelor of Pharmaceutical Sciences focusing on drug design and contributed to educational and digital initiatives for HCP engagement.