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Salina Duong

@salinaduong

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I am a product designer specializing in UX/UI, systems thinking, and end-to-end experiences.

Canada

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What I'm looking for

I’m seeking roles where I can solve ambiguous problems end-to-end, collaborate cross-functionally, scale design systems, and deliver measurable business impact.

I’m a product designer who loves untangling complex, ambiguous problems and distilling them into elegant, clear solutions. Over 4 years I’ve shipped cross-platform products—from mobile apps to NFC web experiences and packaged goods—leading end-to-end design, strategy, and visual storytelling.

At ETRNL VAULT and Lynit I led UX/UI redesigns and features that drove measurable business impact, including a 70% month-over-month revenue increase and $500K in investor funding. I focus on systems thinking, accessible design systems (WCAG 2.1), and crafting intuitive dashboards, flows, and micro-interactions that align user needs with business goals.

Experience

Work history, roles, and key accomplishments

Current

Lead Designer

Current

Etrnl Vault

May 2023 - Present (3 years 1 month)

Led a complete UX/UI redesign and strategic re-architecture of the website, contributing to a 70% month-over-month revenue increase and supporting investor materials that secured $500K in funding. Designed a four-step NFC customization flow, built a unified Dashboard, and implemented a scalable WCAG 2.1-compliant design system across web and mobile.

UX Strategy UI Design Figma Prototyping Design Systems NFC Integration Interaction Design User Research

Lead Designer

Lynit

Jun 2023 - Oct 2024 (1 year 4 months)

Redesigned the core writing experience, introducing guided flows that tripled story "Connections" and tripled company revenue. Shipped features including Smart Catalogue, Premise Ring, and Summary Card while partnering with the founder and data scientist and evolving the design system for scalability.