At Kovalent Coatings, I lead a five-person business development team across lead generation, qualification, follow-ups, and account conversion. I manage international distributor development and market expansion across multiple countries.
I build and manage distributor and prospect pipelines using Zoho CRM, and handle pricing discussions, product samples, proposals, and commercial follow-ups. I also plan social media and targeted email campaigns to support lead generation and brand awareness.
Before becoming Business Development Manager, I worked as a Sales & Marketing Executive at Kovalent Coatings, managing B2B customer enquiries, distributor leads, and account coordination. I researched international markets and assisted with distributor onboarding and relationship management.
I coordinated requirements and rollout of Kovalent Club, a B2B and B2C ordering platform for browsing products, placing orders, rewards, and fulfilment tracking. I supported distributor and client onboarding and adoption through targeted outreach and account coordination.
