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Reema Siddiqi

@reemasiddiqi

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Detail-oriented certified Data Analyst with 5+ years of expertise.

Canada

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What I'm looking for

I am looking for a role that fosters growth, encourages collaboration, and allows me to leverage data to drive impactful decisions.

I am a detail-oriented certified Data Analyst with over 5 years of experience in data analytics. My expertise lies in data warehousing, optimizing ETL pipelines, and creating BI dashboard reports. I am proficient in Python, SQL, and advanced Excel, allowing me to leverage data effectively to meet business requirements.

Currently, I work as a Data Analyst at Innodata.

I collect and analyze large datasets from various sources. My role involves building predictive models and collaborating with cross-functional teams to implement data-driven strategies that have successfully reduced operational costs by 15%. I am passionate about using data to drive insights and improve outcomes.

Throughout my career, I have developed numerous Power BI dashboards and optimized ETL processes, significantly enhancing operational efficiency. I am committed to continuous learning and professional growth. Recently, I finised a Microcredential Program at George Brown College to further enhance my skills in data analytics.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Innodata

Apr 2025 - Present (4 months)

▪ Analyze search queries, review, and train AI models according to project guidelines as provided by client.
▪ Assess performance of AI models or algorithms based on their output or behavior through a set of evaluations.
▪ Prepare training data for machine learning models by applying transformations to the original data.
▪ Generate responses to prompts using language models and other AI systems.

SQL Python ETL Data Modeling Power BI Statistical Analysis

Data Analyst- Volunteer

Glocal Foundation of Canada

Dec 2023 - Present (1 year 8 months)

Collected and transformed data to ensure data accuracy of information on political representation at federal, provincial and municipal level of government. Developed Power BI report based on the data fetched from Statistics Canada and other government sources.

Power BI Data Visualization

Data Specialist

PepsiCo

Sep 2023 - Present (1 year 11 months)

Designed SQL queries for extracting information from multiple databases and effective big data processing. Optimized ETL pipeline for automated data collection and preprocessing; simplifying data extraction by 20%.

SQL Data Cleaning Power Query ETL Machine Learning Forecasting

Network Analyst

Ericsson

Oct 2018 - Present (6 years 10 months)

Developed 70+ Power BI dashboards, 30+ DAX queries and functions increasing 30% operational efficiency. Conducted exploratory data analysis (EDA) using Pandas and NumPy and plotted scatterplot and line chart.

Power BI DAX MS SQL Server Alteryx Pandas NumPy

Education

Degrees, certifications, and relevant coursework

NPower Canada

Data Analyst Program, Data Analysis

Participated in the Data Analyst Program at NPower Canada, gaining practical skills in data analysis. The program covered essential tools and techniques for data manipulation, visualization, and interpretation.

Amity University

Bachelor of Engineering, Electronics and Telecommunication

Obtained a Bachelor of Engineering degree with a specialization in Electronics and Telecommunication from Amity University. The curriculum included core engineering principles and advanced topics in telecommunication systems.

George Brown College

Micro Program, Unknown

Completed a micro-program at George Brown College, focusing on specialized skills to enhance professional capabilities. This program provided targeted education in a specific area of study.