Open to opportunities

Saad Malik

@saadmalik1

Message

I design SaaS and consumer products that improve conversion, retention, and usability.

Canada

Message

What I'm looking for

I'm looking to lead end-to-end product design for SaaS, AI, healthcare, consumer, or enterprise products, partnering closely with PMs and engineers to turn research into accessible, measurable product outcomes.

I've designed production SaaS and consumer experiences for Toptal clients, Shake Shack, Gartner, PsychPlus, Rayn, Braintrust, and 50+ Upwork startups. My work spans discovery, research, product strategy, interaction design, design systems, and engineering handoff.

At PsychPlus, I redesigned a mental-health SaaS product to lift user satisfaction by 25%, built a token-based system across 12 modules that cut feature turnaround by 40%, and reduced new-user churn by 18% through behavioral-data-informed onboarding.

I've also redesigned Shake Shack's mobile ordering journey, built Gartner Workspace for 88,000+ enterprise clients, and led Kisaan workflow improvements for 2,000+ farmers managing 36,000+ acres.

I work comfortably at both individual-contributor and lead scope, partnering directly with founders, PMs, and engineers. I use AI daily across research, ideation, and execution, while keeping accessibility, measurable outcomes, and practical implementation at the center of the work.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Toptal

Jan 2026 - Present (7 months)

Delivered production-ready UX for B2B and B2C SaaS clients through Toptal's top-3% freelance network, taking projects from early discovery through engineering handoff. Reduced post-handoff rework by building reusable Figma libraries and design-token documentation.

Figma Design Systems Design Tokens UX Design Product Strategy User Research Prototyping Client Management

Senior UX Designer

Shake Shack

Jan 2025 - Jan 2026 (1 year)

Redesigned the mobile ordering experience for a brand operating 550+ locations, including discovery, checkout, and order tracking. Audited competitor apps to identify conversion and upsell patterns, and built personalized homepage concepts.

UX Design Mobile Design User Research Accessibility Figma Prototyping

Senior Product Designer

PsychPlus

Jan 2024 - Jan 2026 (2 years)

Redesigned the core mental-health SaaS product based on clinician and patient research, lifting user satisfaction by 25%. Built a token-based design system across 12 product modules, cutting feature turnaround time by 40%.

Product Design Design Systems Design Tokens User Research Usability Testing Mixpanel Google Analytics Mentorship

Lead UX Designer

Rayn

Jan 2023 - Jan 2024 (1 year)

Redesigned core workflows for Kisaan, a platform used by 2,000+ farmers, based on field research. Led a full redesign of the Deen app that grew to 500,000+ downloads at a 4.8-star rating.

UX Design User Research Field Research A B Testing Funnel Analysis Mobile Design Product Strategy

Lead Product Designer

Braintrust

Jan 2022 - Jan 2023 (1 year)

Improved retention by 20% by mapping real user journeys across SaaS dashboards and admin tools, then redesigning the flows causing drop-off. Helped early-stage teams shape MVP scope by turning raw ideas into user flows and clickable prototypes.

Product Design User Research Journey Mapping Prototyping SaaS Figma

Product Designer

Upwork

Jan 2016 - Jan 2022 (6 years)

Led product design for 50+ startups across SaaS, fintech, healthcare, and eCommerce. Improved checkout conversion by 18% and cut drop-offs by 22% through redesigned purchase flows.

Product Design UX Design Prototyping User Research Localization Figma

Senior UX Designer

Gartner

Replaced manual advisory workflows with a unified Workspace serving 88,000+ enterprise clients. Designed linked flows between discussions, key problems, and expert conversations to reduce time-to-expert.

UX Design Enterprise Software Workflow Design User Research Figma Confluence Slack