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Saadhvi Bhukya

@saadhvibhukya1

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Product Operations at PhonePe, where I improved merchant activation from 21% to 28% and reduced early-stage churn.

India

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At PhonePe, I work in Merchant Business product operations, where I set up priority field-operations dispatch for merchants with active MHD tickets. Activation rose from 21% to 28%, reducing early-stage merchant churn.

I also scoped PRDs for three Rupay CC retention interventions and extended the TPV-segmented framework to Wallet and Credit Line. By redesigning merchant NPS measurement and running insight-led interventions, I helped raise Relationship NPS from 32 to 43.6 across 26M merchants.

Experience

Work history, roles, and key accomplishments

Current

Product Operations

Current

PhonePe

Jul 2025 - Present (1 year 4 months)

Set up priority FOS dispatch for merchants with active MHD tickets, improving activation rate from 21% to 28%. Scoped and wrote PRDs for retention interventions and raised Relationship NPS by 36% across 26M merchants.

PRD authoring Chatbot Design Retention Strategy Churn Reduction Merchant Research SQL Excel Qlik Sense Stakeholder Management

Product Operations Intern

PhonePe

Jan 2025 - Jun 2025 (5 months)

Ran a 30-60-90 day study of TPV before and after payment-method re-enablement across 10L+ merchants, designing a TPV-segmented offer architecture that improved merchant retention from 22% to 30%.

Data Analysis SQL Excel Retention Strategy Offer Design Bot Flows Merchant Segmentation

Founder's Office Intern

GetSetPop

Sep 2023 - Feb 2024 (5 months)

Ran institutional outreach to 100+ colleges to drive product trials, achieving a 20% conversion rate on trial sign-ups. Owned founder-led brand content on LinkedIn and Instagram.

Outreach Content Creation Social Media Relationship Building

President, Entrepreneurship Cell

NIT

Led TIDE 2.0 in partnership with IIM Calcutta, bringing 20+ Tripura startups into mentorship and investor-visibility programmes. Organised the Carpediem E-Summit with 6,000+ participants and mentored early-stage student ventures.

Leadership Event Management Mentorship Partnership Building

Education

Degrees, certifications, and relevant coursework

National Institute of Technology

Bachelor of Science, Mathematics

2021 - 2025

Grade: 7.2 / 10.0

Activities and societies: President, Entrepreneurship Cell – NIT; led TIDE 2.0 in partnership with IIM Calcutta; organised Carpediem E-Summit with 6,000+ participants.

Pursued a Bachelor of Science in Mathematics, achieving a GPA of 7.2 out of 10.0.