At PhonePe, I work on Merchant Business product operations. I set up priority field-operations dispatch for merchants with active MHD tickets, helping raise activation from 21% to 28% and reduce early-stage churn.
I also redesigned merchant NPS measurement and ran insight-led interventions, raising Relationship NPS from 32 to 43.6 across 26M merchants. Earlier, I designed a TPV-segmented retention strategy that increased merchant retention from 22% to 30% across 10L+ merchants.

