Saad Attia

I’m a Data Analyst who turns complex commercial data into actionable insights across sales performance, retail operations analysis, marketing ROI, and profitability. I bridge analytical depth with business context to deliver recommendations that drive measurable outcomes.

In freelance work, I optimize multi-channel marketing performance by analyzing 100K+ records with SQL and Python, building executive Power BI dashboards, and designing KPI frameworks like POAS, CPA, and marginal ROAS. I’ve identified cost-efficient acquisition channels (e.g., LinkedIn/Facebook) and highlighted diminishing returns in Google Ads to support data-driven budget reallocation, while improving forecasting via MAPE and residual analysis.

I also build structured analytics models and pipelines—using star schema design and dimensional modeling to analyze large-scale commercial data (e.g., $138.7M net sales and $29.0M gross profit). From retail turnaround analytics to sales-and-operations reporting, I focus on data quality, clear KPI development, and stakeholder-ready dashboards that support weekly decision-making and recovery plans.