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Saad Attia

@saadanalytics

Data Analyst turning commercial data into actionable sales and marketing insights.

Egypt
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What I'm looking for

I’m looking for a data/BI role where I build KPI frameworks and dashboards with SQL, Python, and Power BI—partnering with marketing and sales to drive pricing, inventory, and revenue decisions with measurable business impact.

I’m a Data Analyst who turns complex commercial data into actionable insights across sales performance, retail operations analysis, marketing ROI, and profitability. I bridge analytical depth with business context to deliver recommendations that drive measurable outcomes.

In freelance work, I optimize multi-channel marketing performance by analyzing 100K+ records with SQL and Python, building executive Power BI dashboards, and designing KPI frameworks like POAS, CPA, and marginal ROAS. I’ve identified cost-efficient acquisition channels (e.g., LinkedIn/Facebook) and highlighted diminishing returns in Google Ads to support data-driven budget reallocation, while improving forecasting via MAPE and residual analysis.

I also build structured analytics models and pipelines—using star schema design and dimensional modeling to analyze large-scale commercial data (e.g., $138.7M net sales and $29.0M gross profit). From retail turnaround analytics to sales-and-operations reporting, I focus on data quality, clear KPI development, and stakeholder-ready dashboards that support weekly decision-making and recovery plans.

Experience

Work history, roles, and key accomplishments

SE
Current

Freelance Data Analyst

Self-Employed

Jan 2024 - Present (2 years 4 months)

Analyzed 100K+ multi-channel marketing records across 5 platforms to evaluate funnel conversion and revenue contribution, building a profitability KPI framework (POAS, CPA, marginal ROAS) that surfaced ~0.45 POAS and marketing-spend inefficiencies. Built executive Power BI dashboards and improved forecasting by diagnosing high forecast error (~444% via MAPE/residual analysis) and recommending chan

Education

Degrees, certifications, and relevant coursework

CO

Coursera

Business Intelligence Analytics Certificate, Business Intelligence Analytics

2025 -

Completed a Business Intelligence Analytics Certificate program on Coursera.

CG

Coursera (Google)

Google Advanced Data Analytics Professional Certificate, Advanced Data Analytics

2025 -

Completed the Google Advanced Data Analytics Professional Certificate program on Coursera.

University of Monufia logoUM

University of Monufia

Bachelor's Degree, Economic Law

2025 -

Completed a Bachelor’s degree in Economic Law at the University of Monufia.

CG

Coursera (Google)

Google Marketing & E-commerce Professional Certificate, Marketing Analytics

2024 -

Completed the Google Marketing & E-commerce Professional Certificate program on Coursera.

CG

Coursera (Google)

Google Data Analytics Professional Certificate, Data Analytics

2024 -

Completed the Google Data Analytics Professional Certificate program on Coursera.

Stanford University (Online) logoSO

Stanford University (Online)

Introduction to Statistics, Statistics

2024 -

Completed the Introduction to Statistics course as an online offering by Stanford University.

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