As a Business Intelligence Consultant & Data Analyst at Freelance, I design automated Power BI reports and Star Schema models that turn transactional records into executive KPI dashboards. I develop DAX measures and Power Query workflows to monitor performance, revenue growth, and customer retention.
In my commercial sales and profitability project, I analyzed $11.95M in sales data and identified a West territory margin drop linked to deep discounting. I also found that promotions above 20% were associated with a 66% drop in sales volume and a 65% loss in net profit.
For my multi-channel marketing model, I audited a $37.36M digital marketing budget across six acquisition channels. The analysis identified Social Media as the ROAS leader and Email as the top conversion driver, informing budget allocation recommendations.
As an Inventory Data Specialist & Operations Storekeeper, I audited records for 5,000+ spare-parts SKUs using ERP software and Advanced Excel, reducing reconciliation variance by 25%. I also deliver data workshops and mentor junior professionals in dashboard interpretation, data modeling, and data storytelling.
