Ryan Nance

Set product vision and designed interaction design, information architecture, and UI for a complex SaaS analytics platform. Led user research and testing and developed and extended the core design system to align with engineering practices.

Contributed to strategic direction alongside product and design leadership while managing a team of 5 designers. Set interaction and engagement strategies and guided execution to improve key business metrics (+1.25% conversion rate, -3.13% abandoned carts).

Set product vision with the leadership team and owned P&L for a team of 3 designers. Established the company’s user research practice and improved metrics (+4.7% avg. order size, +3.2% avg. order value).

Set product vision with leadership and led the end-to-end redesign of a complex flagship SaaS analytics application. Used user data and analytics to inform design decisions and improve adoption metrics (+14.7% user activation, +2.1% D7 retention).

Established the design practice as the company’s first designer at Edo, Inc. Built and developed the design system and designed the initial product offering.

Designed end-to-end experiences and interfaces for iOS and Android applications. Applied interface animation and motion to guide attention and communicate state, improving retention and engagement (+18.25% checkouts, +3.13% orders, +3.73% accounts created).

Managed a team of 6 product designers for an interaction-heavy mobile platform. Collaborated with engineering to develop, prototype, and ship new creative tool surfaces, including launching the In-App Video Builder that contributed to the company’s acquisition by ByteDance.

Managed an interdisciplinary team of 10 and led end-to-end design for major consumer marketplace features. Partnered with product and engineering to launch a Pay-Later financing feature, improving metrics (+3.9% avg. order value, +4.6% repeat conversion rate).

Led design for a marketplace connecting photographers directly with media outlets, advertisers, and agencies.

Led the vision and designed a customer loyalty app for a hospitality client.

Worked as a User Experience Designer at Berman Braun and launched AOL’s weather social app, Skye Weather + Photos.

Worked as a User Experience Designer at Bernard Hodes Group.

Led interactive production process realignment across the company and embedded user research into the creative workflow.

Earned an MFA in Writing from Columbia University in 2001.

Earned a BA in English (Creative Writing) from the University of Redlands in 1996.