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Peiyu Yao

@peiyuyao

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I simplify complex products into clear, workable user experiences.

Taiwan

Message

At ASUSTeK, I lead the evolution of MyExpert, bringing AI tools, device management, and system utilities into a more coherent product experience. I led research with 80+ participants and redesigned complex diagnostic flows into clearer interactions and product decisions.

I've redesigned cross-border e-commerce workflows for Bibian, translating operational requirements into user flows, information architecture, and wireframes. I work across product, logistics, customer service, design, and engineering to resolve workflow gaps while balancing user, business, and technical needs.

Earlier, I led DynaFont's website UX overhaul, restructuring its information architecture to reduce bounce rate by 25% and increase session time by 40%. My marketing work for Samsung also included A/B tests that improved conversion by 60% and ad ROI by 20%.

Experience

Work history, roles, and key accomplishments

Product Designer

ASUSTeK Computer Inc.

Jan 2025 - Jan 2026 (1 year)

Led the evolution of MyExpert, integrating AI tools, device management, and system utilities into a coherent product experience. Conducted user research with over 80 participants and redesigned complex diagnostic flows to improve clarity and product decisions.

Product Design User Research Interaction Design User Flows Information Architecture Wireframing Prototyping Usability Testing Design Systems Figma

UX Designer

PChome CBS Co.,Ltd.

Jan 2025 - Dec 2025 (11 months)

Redesigned complex cross-border e-commerce flows, translating operational requirements into clear user flows, information architecture, and wireframes. Collaborated across PM, logistics, customer service, design, and engineering to resolve workflow gaps and balance user needs with business and technical constraints.

UX Design User Flows Information Architecture Wireframing Collaboration Figma

Project Manager (Freelance)

Ogilvy & Mather

Jan 2020 - Dec 2022 (2 years 11 months)

Led website UX overhaul using data insights to inform redesign and content optimisation. Restructured information architecture to reduce bounce rate by 25% and increase session time by 40%, driving 15% growth in business conversion.

UX Design Information Architecture Data Analysis Content Strategy Conversion Rate Optimization

Senior Account Executive

Leo Burnett

Jan 2017 - Dec 2020 (3 years 11 months)

Launched data-driven marketing strategies to boost visibility and engagement. Ran A/B tests improving conversion by 60% and ad ROI by 20%, and ensured cross-platform brand consistency with creative and media teams.

Marketing Strategy Data Analysis A B Testing Conversion Rate Optimization Brand Consistency Cross Platform Coordination