Ryan Hao Rhan Lee

Reported directly to the CEO, leading both SDR and AE teams to drive outbound performance and pipeline growth for the US market from the KL-based hub. Strengthened outbound execution by refining messaging, streamlining workflows, and improving conversion tracking across prospecting and closing stages. Rolled out structured performance management and compensation frameworks, aligning team KPIs with

Reported to the Country Director, leading the Malaysia sales team and contributing to GTM strategy and driving early-stage customer acquisition. Played a key role in market entry by building the initial sales motion and closing DG1’s first deal in Malaysia. Designed and rolled out an improved sales process that enhanced client engagement and accelerated lead conversion, while hiring, training, and

Prospected and closed new F&B accounts across Malaysia through outbound calls, field visits, and referrals. Delivered sales training that improved deal closure by 10%, and coached 5 new hires on consultative selling and call conversion. Owned pipeline forecasting and CRM hygiene, ensuring accuracy for leadership reporting and monthly target planning.

Contributed 5% of total team revenue toward RM10 million ARR, consistently ranking in the top 5 out of 20+ consultants. Maintained a 60% meeting-to-deal conversion rate by working closely with lead prospectors and qualifying efficiently. Supported team performance by sharing best practices and helping onboard new team members.

This early career role focused on technical sales and client engagement. Responsibilities included understanding client needs and providing technical solutions to drive sales.