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Rutvi Sanghavi

@rutvisanghavi

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Brand Manager and D2C growth leader combining creative direction with Shopify conversion results.

India

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What I'm looking for

I’m looking for a role where I can lead D2C growth with strong creative direction—owning brand strategy, Shopify execution, and conversion improvements—while building systems and guiding teams to measurable traffic and revenue results.

I build brands where creativity directly drives revenue. I’ve created a profitable handcrafted stationery business with 2300+ products sold and 750+ customers using zero ad spends and no external funding, leveraging storytelling and word of mouth.

I’m at my best at the intersection of commerce and craft—head of 45+ Shopify stores, and founder/operator across end-to-end D2C work. In brand roles, I owned brand strategy, daily operations, and cross-functional leadership, improving conversion rate by 22% through loyalty programs, product bundling, and conversion-focused Shopify apps.

I also bring a design-led, user-first lens: I’ve illustrated for Times of India for 16+ weeks and worked as a Freelance Web Designer & UX Consultant, delivering conversion-focused UX and performance audits. I enjoy turning ideas into systems—toolkits, workflows, and content engines that teams can run confidently.

Experience

Work history, roles, and key accomplishments

Current

Freelance Web Designer

Current

Independent

Jan 2025 - Present (1 year 5 months)

Drove pre-launch awareness for Bad Billi via email campaigns and social media, generating INR 21,000+ in sales (AOV INR 1,120) and 17 customers in the first month. Built conversion-focused website audits and UX improvements for local businesses.

Shopify UX UI Design Conversion Rate Optimization Email Marketing Social Media Strategy Brand Strategy Framer

Current

Founder, Twi Crafts

Current

Twi Crafts

Jan 2020 - Present (6 years 5 months)

Founded and independently operated a profitable bespoke handcrafted stationery brand, selling 2,300+ books and serving 750+ customers with 5% repeat customers. Managed end-to-end operations across product design, material sourcing, packaging, production, communications, and social media—driven by storytelling and word of mouth with no paid marketing.

Brand storytelling Product & Design Packaging Production Sourcing E Commerce Operations Social Media Marketing Customer Retention

Current

Founder, Atrangi Alley

Current

Atrangi Alley

Jan 2017 - Present (9 years 5 months)

Founded and operated a self-funded retail store alongside a full-time design degree, generating an independent revenue stream while building D2C sales capabilities. Managed daily operations including sourcing, pricing, inventory and fulfilment workflows, branding & merchandising, and retail-to-ecommerce growth.

D2C Retail Operations Inventory Management Pricing Strategy Branding E Commerce Operations Customer Experience Sourcing & Procurement

Brand Manager

Humble Express

Apr 2023 - Aug 2024 (1 year 4 months)

Owned brand strategy, daily operations, and cross-functional leadership across 2 café locations and 1 office site. Improved conversion rate by 22% through loyalty programs, product bundling, and conversion-focused Shopify apps, while driving measurable traffic growth via end-to-end site content and development.

Brand Strategy Shopify Conversion Rate Optimization Loyalty Programs Content Creation Operational Leadership Stakeholder Management Excel reporting

Shopify Head of Department

Told You So

Jan 2022 - Mar 2023 (1 year 2 months)

Scaled from Intern to Head of Department in 3 months, building and managing a 4-person team and overseeing end-to-end Shopify operations for 45+ client stores. Improved website traffic by 34% through platform rebuilds and UX optimization, and expanded agency revenue by partnering with Shopify Experts Panel, payment gateways, and theme developers.

Client Management Team Leadership Website Optimization E commerce logistics

Freelance Illustrator

Adigami Studio

Mar 2019 - Jan 2020 (10 months)

Developed personal branding and a foundational brand kit for the studio founder to strengthen visual identity and market positioning. Illustrated origami instructional panels for Times of India’s 'Times Paper Shaper' weekly segment for 16+ weeks during COVID, supporting readership and social media impact.

Illustration Visual Branding Brand Kits Art Direction Origami Instruction Design Content Production Social Media Content

Co-creator, Jhola

Jhola

Jan 2018 - Present (8 years 5 months)

Co-created a sustainable lifestyle brand with an NGO, combining design thinking, social impact, and handcrafted product development. Designed organic cotton products with screen printing and sold 35 totes, 50+ roll-out pouches, and 25 camera bags through grassroots marketing.

Sustainable Product Design Design Thinking Organic Cotton Development Screen Printing Branding Grass Roots Marketing Community Sales