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Lucia Xiong

@luciaxiong

Overseas social media operator with fashion retail and brand consulting experience.

China
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What I'm looking for

I seek roles where I can drive cross-platform social growth for fashion brands, apply visual merchandising and content skills, work in a multicultural English-first environment, and contribute to brand exposure and conversion.

I am an overseas social media operator with hands-on experience in fashion retail, brand consulting, and content creation across English, Korean, and Chinese environments.

I have worked as a digital staff/admin assistant managing online course systems, maintaining data, and supporting SAT students, and I have part-time experience as a buyer/merchandiser creating bilingual copy and visual merchandising.

I served as a brand consultant at Shanghai Fashion Week, assisting with brand reception, style selection, styling suggestions, and boosting brand exposure and conversion through cross-platform promotion.

I combine strong aesthetic sensitivity for designer brands, practical visual and event execution (lookbooks, displays, window dressing), data-handling and visualization skills, and multilingual communication to connect brands with international customers.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

ZU

Zhejiang Ocean University

Bachelor of Arts, History

2019 - 2023

Activities and societies: Participated in Zhejiang University Student Art Festival (choral competition, third prize); held roles assisting SAT students and course administration.

Completed undergraduate studies in History with coursework and activities related to education and arts festivals.

Tech stack

Software and tools used professionally

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