Ruchika Goyal

Led go-to-market strategy for a pre-launch men's skincare D2C brand, driving acquisition through SEO, Meta Ads, and Google Analytics while sourcing 200+ nano/micro-influencers to build community and generate 500+ waitlist sign-ups. Launched a conversion-optimized e-commerce storefront, achieving a 3.2% cart-to-checkout rate through continuous A/B testing.

Identified and mapped decision-makers across 300+ D2C brands in electronics, personal care, and protein categories using Apollo, Wappalyzer, ContactOut, and LinkedIn to build a prospect database for Axentra's Shopify solution outreach. Tracked outreach performance using CRM tools and built relationships with 150+ e-commerce directors and founders.

Led campus outreach engaging 300+ students through events and peer sessions; increased student adoption by 40% through targeted engagement campaigns and follow-ups.

Coordinated strategic, end-to-end execution across Data Science, DevOps, and UX teams to deliver an AI-powered web platform, streamlining workflows and reducing iteration cycles. Designed 3 Power BI dashboards to track KPIs; created 10+ wireframes and requirement flows in Figma, documenting user stories in UML to improve cross-functional stakeholder alignment.

Grade: 8.95/10

Activities and societies: Executive Member, Placement Cell

MBA candidate specializing in Business Analytics and Marketing, with a CGPA of 8.95/10.

Grade: 7.0

Bachelor of Commerce degree with a CGPA of 7.0.

Grade: 90%

Completed Class XII under CBSE with 90%.

Grade: 85%

Completed Class X under CBSE with 85%.