Open to opportunities

Rubban Shakeel

@rubbanshakeel

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I build growth marketing functions that scale acquisition, engagement, and digital products.

Pakistan

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What I'm looking for

I'm looking to lead growth, digital marketing, or communications work where I can use audience insights, experimentation, content, paid media, and cross-functional teams to deliver measurable acquisition and engagement.

I've built digital marketing functions at Rayn, where I led a six-person team and helped the Deen App surpass 1 million downloads across 195 countries through paid advertising and influencer marketing.

At the International Rescue Committee, I established the communications department, led strategic campaigns across Pakistan and Afghanistan, and delivered a behaviour-change campaign in Sindh that increased reported handwashing practices by 30%.

My work has also supported LUMS University, PepsiCo Pakistan, WWF Pakistan, and campaigns with creators, media agencies, and international development partners. I combine audience research, messaging, paid media, content, analytics, and experimentation to turn insights into measurable growth.

I'm currently teaching film, documentary production, and communication at NUST while leading its TV, Radio, and Podcast Studios and practical storytelling initiatives.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Rayn

Sep 2022 - Sep 2024 (2 years)

Built and led Rayn's digital marketing function, managing a team of 6 specialists. Developed and implemented digital marketing strategies for Rayn and its ventures, focusing on acquisition, lead generation, engagement, and measurable campaign performance. Helped the Deen App exceed 1 million downloads across 195 countries through paid advertising and influencer marketing. Used Google Analytics, Me