Open to opportunities

Rubban Shakeel

@rubbanshakeel

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I build growth marketing functions that scale acquisition, engagement, and digital products.

Pakistan

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What I'm looking for

I'm looking to lead growth, digital marketing, or communications work where I can use audience insights, experimentation, content, paid media, and cross-functional teams to deliver measurable acquisition and engagement.

I've built digital marketing functions at Rayn, where I led a six-person team and helped the Deen App surpass 1 million downloads across 195 countries through paid advertising and influencer marketing.

At the International Rescue Committee, I established the communications department, led strategic campaigns across Pakistan and Afghanistan, and delivered a behaviour-change campaign in Sindh that increased reported handwashing practices by 30%.

My work has also supported LUMS University, PepsiCo Pakistan, WWF Pakistan, and campaigns with creators, media agencies, and international development partners. I combine audience research, messaging, paid media, content, analytics, and experimentation to turn insights into measurable growth.

I'm currently teaching film, documentary production, and communication at NUST while leading its TV, Radio, and Podcast Studios and practical storytelling initiatives.

Experience

Work history, roles, and key accomplishments

Current

Lecturer

Current

BBDO Pakistan

Sep 2024 - Nov 2026 (2 years 2 months)

Teach film, documentary production and communication, while contributing to curriculum development in Mass Communication. Head S3H’s TV, Radio and Podcast Studios, managing 4 professionals and 50 student volunteers. Lead practical media production and storytelling initiatives spanning project planning, content development, production and audience-facing outputs.

Meta Business Suite Google Analytics Adobe Creative Suite

Digital Marketing Manager

Rayn

Sep 2022 - Sep 2024 (2 years)

Built and led Rayn’s digital marketing function, managing 6 specialists across acquisition, lead generation and engagement. Helped the Deen App exceed 1M downloads across 195 countries through paid advertising and influencer marketing. Used analytics tools to optimise campaigns and audience engagement.

Google Analytics Hotjar Microsoft Clarity Uber Suggest Paid Advertising Influencer Marketing Digital Marketing Strategy Lead Generation Campaign Management Team Leadership Cross Functional Collaboration

Communications Manager

International Rescue Committee

Dec 2019 - Aug 2022 (2 years 8 months)

Established and led a communications department of 4 specialists, developing strategic communications and audience-engagement systems across FCDO, USAID, and GAC. Led behaviour-change campaigns achieving a 30% increase in reported handwashing, and launched Pakistan’s first animated transgender character, ‘Bijli,’ with Unilever and FCDO support.

Creative Manager

BBDO Pakistan

Jul 2018 - Nov 2019 (1 year 4 months)

Led digital and creative marketing for major brands and institutions, including LUMS, PepsiCo Pakistan, and WWF Pakistan. Developed campaigns spanning digital, social media, influencers, events and storytelling. Helped launch WWF Pakistan’s Green Card campaign, increasing membership and donations by 40%+ year-on-year.

Meta Business Suite Google Analytics Adobe Creative Suite