Open to opportunities

Ruba Esmail

@rubaesmail

Message

I build commercial pricing strategies that grow revenue, margins, and customer engagement.

United States

Message

What I'm looking for

I'm looking to apply commercial strategy, pricing, customer insights, and cross-functional leadership to growth-focused work where I can turn data into actionable decisions and measurable business results.

At Booz Allen Hamilton, I drive commercial and pricing strategy for federal and commercial managed-services bids, contributing to more than $200M in forecasted revenue. I translate customer intelligence, financial data, and competitive insights into pricing recommendations, financial models, and executive decision support.

Previously, I led market, customer, pricing, and promotional analysis across 15 IHOP franchise locations through Ruby Enterprises. My work improved profit margins and customer retention while helping regional leaders prioritize initiatives through executive dashboards and performance reporting.

I also built and operated Effortless Decor, delivering 50+ events from creative strategy and vendor negotiation through on-site execution, budgeting, and marketing. I enjoy bringing analytical rigor, creative problem-solving, and cross-functional alignment to fast-paced growth challenges.

Experience

Work history, roles, and key accomplishments

Pricing Analyst | Senior Consultant

Booz Allen Hamilton

Nov 2022 - Nov 2025 (3 years)

Drives commercial and pricing strategy for large-scale federal and commercial portfolios, leading multimillion-dollar bids and contract modifications. Partners cross-functionally to align pricing with operational scope and competitive positioning, developing financial models and dashboards for senior leadership.

Pricing Strategy Financial Modeling Competitive Analysis Data Analysis Dashboarding Cross functional Leadership Proposal Strategy