Rovi Mortell
@rovimortell
Digital marketing leader driving cross-functional campaigns, e-commerce growth, and strategic brand storytelling.
PhilippinesWhat I'm looking for
I am a digital marketing leader with 12 years of experience delivering strategic campaigns, e-commerce launches, and cross-functional program leadership across B2C, D2C, and B2B sectors.
At Escher Group I oversee monthly content strategy and execution across social, email, and web, partnering with senior leadership to drive client growth through targeted messaging and campaign planning.
Previously at Music Tribe I built and led a high-performing global team, managed end-to-end product launch campaigns, and coordinated efforts for 13 global brands across multiple regions, earning Long Service and Spot Project Completion awards.
I combine strong stakeholder alignment, remote/global collaboration experience, and modern martech proficiency (Adobe CC, Klaviyo, HubSpot, Google Workspace, AI tools) to deliver consistent brand experiences and measurable results.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Escher Group
Jan 2024 - Present (2 years)
Oversee monthly content strategy, creation, and execution across social, email, and web platforms while partnering with senior leadership to drive client growth through strategic messaging and campaign planning across B2C, D2C, and B2B accounts.
Product Planner
Hallmark-Filstar Distributors Corporation
Planned product assortment for the All About Scrapbooking line, supporting merchandising and launch coordination over a six-month engagement.
Senior Digital Marketing & E-commerce Specialist
Music Tribe
Built and led a cross-functional team of 5 and managed end-to-end digital product launch campaigns across web and e-commerce platforms for 13 global brands, coordinating stakeholders across 10 countries to ensure brand consistency and successful go-lives.
Graphic Designer
International Care Ministries
Developed engaging program and marketing materials for Philippine and Hong Kong initiatives and designed email blasts for local and international donors to support fundraising and program communication.
Education
Degrees, certifications, and relevant coursework
GCF Ortigas
Certificate, Social Media Strategy & Management
2022 -
Undertook training in Social Media Strategy & Management covering Meta Business Manager and major social platforms.
Grace School of Theology
Master of Arts, Christian Leadership
2014 -
Completed MA studies in Christian Leadership focusing on organizational leadership, team mentoring, and conflict management.
CLColegio de San Juan de Letran
Bachelor of Arts, Communication Arts
2012 -
Completed an AB in Communication Arts with coursework in communications, content creation, and project coordination.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Job categories
Skills
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