Rouf Mughal

Lead developers and deliver full-stack WordPress, WooCommerce, CRM, SaaS, and integration projects for service businesses and e-commerce clients. Develop custom WordPress functionality, API-connected applications, booking systems, dashboards, and scalable PHP/MySQL solutions.

Developed custom booking and appointment plugins from scratch with Stripe, Square, and PayPal payment integrations. Built lead-capture solutions, CRM dashboards, API integrations, and WooCommerce workflows while supporting a portfolio of 140+ websites.

Led four developers and worked directly with the US-based owner/CEO on large-scale WooCommerce and Shopify operations. Developed plugins and custom product, cart, checkout, gift-wrap, payment, shipping, Freshdesk, Freshchat, and ShipStation workflows.

Managed 100+ WordPress websites across forex, cryptocurrency, stocks, prop firms, broker reviews, and affiliate marketing. Developed a broker and prop-firm voting system, Stripe payment functionality, custom plugins, conversion-focused features, and technical SEO improvements.

Led and mentored three interns while planning tasks, reviewing work, resolving technical blockers, and coordinating client delivery. Built custom WordPress plugins, WooCommerce stores, Shopify websites, payment integrations, and responsive PHP/JavaScript solutions.

Converted Figma, Adobe XD, and PSD designs into responsive WordPress and WooCommerce websites as part of a development team. Implemented integrations, technical SEO, security, maintenance, migrations, and performance improvements across 25+ client websites.

Delivered 10+ WordPress, WooCommerce, and Shopify websites for small businesses and e-commerce clients. Configured payments and third-party integrations and reduced average loading times by approximately 40% through targeted optimization.

Bachelor of Science in Software Engineering from Virtual University of Pakistan, completed from 2019 to 2023.

Completed Google Cloud Fundamentals: Core Infrastructure certification.