Roshni Iren Tigga

Led marketing and customer relations for a 7-branch ophthalmology network, overseeing a 20-person team across digital, offline, call centre, and pharmacy partnerships. Owned KPI-setting, weekly reporting cadence, and performance reviews across all four functions.

Grew patient footfall 30% by scaling digital lead generation and offline campaigns. Improved lead-to-appointment conversion from 15% to ~22% through funnel analysis and retargeting workflows.

Owned digital infrastructure including WordPress websites and ERPNext ERP, managing integrations across marketing, sales, and inventory. Improved website engagement 15% through UX redesign and page-speed optimisation.

Managed end-to-end B2B sales pipeline from prospecting to close, consistently meeting monthly lead targets. Used HubSpot CRM to track client interactions and identify cross-sell opportunities.

Pursuing an online MBA in Marketing and Management, expected to complete in 2026.

Completed a certification in Digital Marketing.

Completed the TCS iON Career Edge certification.

Completed a Coursera certification in Programming for Everybody.

Completed a Coursera certification in Crash Course in Data Science.

Grade: 73%

Completed a Bachelor of Technology in Computer Science and Engineering with 73% marks.

Completed a Coursera certification in Retrieving, Processing, and Visualizing Data with Python.

Completed a certification in Red Hat Linux and Python with Machine Learning.