Open to opportunities

Roselyne Ouso

@roselyneouso

Message

Social marketing and strategy consultant driving behavior change with measurable impact.

Kenya

Message

What I'm looking for

I’m looking for a role where I can lead social marketing and strategy work, strengthen cross-functional teams, and deliver measurable behaviour change. I want an organization that values evidence-driven decisions, partnerships, and long-term program impact.

I’m a results-driven marketing, communications, strategy development, and project management professional with extensive experience in social impact and international development. For 20+ years, I’ve coordinated initiatives across concept to planning, fundraising, execution, evaluation, and reporting.

I specialize in social marketing and behaviour change (SBC), integrating evidence into action to support community health programs, market systems, and marketing promotions. I’m especially strong in strategy development, execution, and performance management using models like Strategy Maps and Balanced Scorecard.

In leadership roles, I oversee strategic and tactical operations for products and services, using human-centred design (HCD) and robust client feedback systems to address complex issues. I’ve led cross-functional teams in multicultural, collocated, multi-country, and virtual environments, translating strategy into effective program delivery.

Most recently, I’ve worked as a Strategy, Social Marketing Consultant & Project Advisor, delivering social marketing and community health strategy development projects. I also serve as a trusted advisor for program mainstreaming, stakeholder engagement, partnerships, and transformational leadership—always focused on measurable outcomes and continuous improvement.

Experience

Work history, roles, and key accomplishments

Current

Strategy, Social Marketing Consultant

Current

Master Class

Jun 2021 - Present (5 years 1 month)

Delivered social marketing and behaviour change/community health strategy development, including proposal development and endline evaluation support. Worked on strategy development and SBC campaign delivery across initiatives including DTC contraceptive pilots and SRH commodity commercialization and distribution support.

Social Marketing Behaviour Change Communication Project Management Stakeholder Management Proposal Development Strategy Development Social Behaviour Change (SBC) Planning Partnerships Fundraising Digital Storytelling Balanced Scorecard Livelihood Program Design

Current

Social Marketing Consultant

Current

Master Class

Jun 2021 - Present (5 years 1 month)

Delivered social marketing and behaviour change, including community health strategy development and project management activities. Supported proposal development, strategy execution, and endline evaluation efforts for funded initiatives.

Social Marketing Behavioural Change Community Health Strategy Development Project Management Proposal Development Fundraising Endline Evaluation Stakeholder Management Partnerships

Marketing Manager

Marie Stopes Kenya

Dec 2014 - May 2021 (6 years 5 months)

Provided leadership to structure and run the marketing function across Marketing, Contact Centre, and Community Liaison at Marie Stopes Kenya. Supported CRM and contact-centre initiatives and drove clinic growth through marketing innovations and customer engagement.

Marketing Leadership Contact Centre Management CRM Development Data Capture Brand Building Stakeholder Management Client Growth Innovation Management Department Management CRM

Brand Manager

Nation Media Group

Feb 2011 - Nov 2014 (3 years 9 months)

Managed and grew Nation Media Group print and broadcast brands to support sponsorships and revenue generation. Led cross-border projects for consumer engagement and industry award initiatives across Uganda, Tanzania, and Rwanda.

Brand Management Revenue Generation Consumer Engagement Leadership Sensitization Print And Broadcast Brand Growth Print And Broadcast Marketing

Brand Manager / Account Manager

Royal Media Services

Jun 2006 - Jan 2011 (4 years 7 months)

Launched and managed 12 Royal Media radio stations as brands, including marketing plans, budgeting, and brand building activities. Developed media advertising packages for clients and handled client projects and events.

Marketing Planning Budgeting Brand Building Client Management Event Management Campaign Execution Radio Branding Client Advertising Packages client project management

Senior Account Manager - Ramogi FM

Royal Media Services

Oct 2003 - May 2006 (2 years 7 months)

Developed a youth strategy and brand called Future Faba as part of a project funded by Children Investment Fund Foundation (CIFF) and the William & Flora Hewlett Foundation.

Brand Development Account Management Project Delivery Stakeholder Funder Coordination

Senior Account Manager

Ramogi FM

Oct 2003 - May 2006 (2 years 7 months)

Worked as a Senior Account Manager for Ramogi FM (Royal Media Services).

Account Management

Media Account Executive

Universal McCann

Mar 2001 - Sep 2003 (2 years 6 months)

Developed demand generation campaigns and brand communications to drive national visibility. Supported brand and media execution through strategy and campaign delivery.

Media Planning Demand Generation Brand Communications Campaign Execution National Visibility Marketing Account Management