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Rosana Carneiro

@rosanacarneiro

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Recruitment Marketing Specialist who blends creative content, Meta Ads, and data to attract talent and drive results.

Portugal

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What I'm looking for

I’m looking for a role where I can run talent-focused marketing with Meta Ads, optimize based on performance metrics, and strengthen employer branding—collaborating closely with recruitment/marketing teams and using data to continuously improve content and results.

I’m a Creative marketer and Recruitment Marketing Specialist focused on content creation, digital communication, and performance-driven campaigns. I combine creativity with data to build campaigns that attract people and deliver measurable results.

In my current role, I manage digital content for talent attraction and plan and execute paid campaigns in Meta Ads. I optimize ads using performance metrics, align marketing and recruitment teams, and develop employer branding initiatives that support strategic hiring goals.

Previously, I supported brand awareness and sales growth through affiliate and creator management, social media management across Instagram, TikTok, LinkedIn, and Pinterest, and content creation including visual copywriting and newsletters. I also bring PR coordination experience and a growing foundation in UX/UI design to strengthen how audiences engage with digital experiences.

Experience

Work history, roles, and key accomplishments

Current

Recruitment Marketing Specialist

Current

Transcom

Oct 2025 - Present (8 months)

Managed digital content for talent attraction campaigns and planned execution of paid campaigns using Meta Ads. Optimized ads using performance metrics and aligned initiatives with recruitment and employer branding priorities.

Recruitment Marketing Meta Ads Paid Media Content Marketing Performance Analytics Employer Branding Campaign Optimization

PR Coordinator

Prozis

Apr 2023 - Sep 2024 (1 year 5 months)

Coordinated affiliate and content creator activities for the USA market. Managed content partnerships and supported digital promotion through creator-led execution.

Public Relations Affiliate Marketing Content Partnerships Digital Creators Campaign Coordination

Marketing Executive

Boca de Lobo

Jan 2023 - Apr 2023 (3 months)

Created and managed social media content across Instagram, TikTok, LinkedIn, Pinterest, and supported paid media initiatives. Produced visual content and copy, developed employer branding materials, and contributed to digital communication strategy with data analysis support.

Social Media Management Copywriting Employer Branding Newsletter Development Digital Content Strategy Data Analysis