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Roman Figurado

@romanfigurado

Founder and CEO at ITSELF Automation, commercializing RehabX and PhysioBook for digital rehabilitation.

Sri Lanka
Message

At ITSELF Automation (Pvt) Ltd, I founded and lead a digital-health venture developing AI-, IoT- and software-enabled rehabilitation solutions. I’m responsible for strategy, operations, commercialization and growth.

I lead the commercialization of RehabX and PhysioBook, connecting product development with clinicians, patients and business partners through positioning, customer acquisition, pilots and partnerships.

At Rubaai Technologies, I led operational strategy and cross-functional execution for MoiPay, coordinating product delivery and market readiness with business, engineering, QA, compliance and management teams. I also managed institutional coordination with Sampath Bank, LankaPay, GovPay and CRIB.

Earlier, I contributed to enterprise software development at HCLTech using Java, Spring Boot and REST APIs. My work has also included supporting Sri Lankan market expansion for Konwert India Motors and engaging investors, institutions and strategic partners.

Experience

Work history, roles, and key accomplishments

IL
Current

Founder & Chief Executive Officer

ITSELF Automation (Pvt) Ltd

Sep 2023 - Present (3 years 2 months)

Founded and lead a digital-health technology venture developing AI-, IoT- and software-enabled rehabilitation solutions, with overall responsibility for strategy, operations, commercialization and growth. Lead multidisciplinary teams and drive fundraising, investor engagement, and market expansion.

RT

Operations Manager - Strategy, Partnerships & Institutional Relations

Rubaai Technologies

Apr 2024 - Sep 2026 (2 years 5 months)

Lead operational strategy and cross-functional execution for MoiPay, coordinating business, engineering, QA, compliance and management teams. Manage institutional relationships with Sampath Bank, LankaPay, GovPay and CRIB, and drive audit, compliance and operational readiness.

KM

Business Operations & Sri Lankan Market Expansion Consultant

Konwert India Motors

Sep 2024 - Jul 2026 (1 year 10 months)

Support Sri Lankan market-entry and expansion strategy, covering business development, commercial planning, stakeholder engagement, pricing and go-to-market activities. Contribute to strategic business discussions involving Lanka Ashok Leyland and electric-mobility opportunities.

HCLTech logoHC

Intern / Associate Software Engineer

Jan 2022 - Jul 2025 (3 years 6 months)

Contributed to enterprise software development using Java, Spring Boot, REST APIs and database-driven systems, working across requirements, development, testing and documentation. Built a strong foundation in Agile delivery and cross-functional collaboration.

Education

Degrees, certifications, and relevant coursework

University of Kelaniya, Sri Lanka logoUL

University of Kelaniya, Sri Lanka

Bachelor of Science (Hons), Electronics and Computer Science

2022 - 2025

Studied for a Bachelor of Science (Hons) in Electronics and Computer Science, covering electronics, computing, and related disciplines.

Informatics Institute of Technology logoIT

Informatics Institute of Technology

Bachelor of Engineering (Hons), Software Engineering

2021 - 2025

Pursued a Bachelor of Engineering (Hons) in Software Engineering, gaining a strong foundation in software development and engineering principles.

Google logoGO

Google

Google Professional Project Management Certificate, Project Management

Earned the Google Professional Project Management Certificate, demonstrating proficiency in project management practices.

Scrum.org logoSC

Scrum.org

Professional Scrum Master I (PSM I), Scrum

Achieved the Professional Scrum Master I (PSM I) certification, validating knowledge of Scrum framework and agile practices.

Amazon Web Services logoAS

Amazon Web Services

AWS Certified Cloud Practitioner, Cloud Computing

Obtained the AWS Certified Cloud Practitioner certification, demonstrating foundational cloud knowledge and AWS services.

Tech stack

Software and tools used professionally

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