At Tovala, I built, maintained, and QA'd email, SMS, push, and in-app journeys in Iterable and Customer.io for a customer base of 329,000+. I owned 60+ journeys across onboarding, retention, winback, and other lifecycle programs.
I was the primary execution specialist on Tovala's migration from Iterable to Customer.io, rebuilding journeys, testing segmentation, and troubleshooting data pipeline issues. The automated Select Meals reminder flow reached an 80.9% open rate and 27.8% CTR.
At Tugang Digital Marketing Services, I run an agency serving Philippine and international clients across e-commerce, services, and SaaS. My work includes lifecycle marketing, CRM setup, paid media, and reporting; for clients, Meta Ads generated 19.24x ROAS and PHP 2.6M+ in attributed policy sales, while Shopee Ads reached 16.54x ROAS.
