Open to opportunities

Billy Cruz

@billycruz

Message

Email marketing and digital content specialist blending technical expertise with data-driven creativity.

Philippines

Message

What I'm looking for

I seek a role where I can lead email and CRM initiatives, apply technical troubleshooting to marketing operations, and drive measurable engagement growth in a collaborative, data-driven team.

I am an email marketing and digital content specialist with hands-on experience delivering CRM automation, lifecycle campaigns, and audience segmentation for global brands.

I build responsive HTML emails, manage CRM workflows across Marketo, HubSpot, Salesforce Marketing Cloud and Klaviyo, and execute A/B tests and optimizations that drive engagement and conversion.

My background in IT and technical support complements my marketing execution—enabling reliable deployments, deliverability oversight, and troubleshooting for multi-region campaigns and localized newsletters.

Across roles at BoConcept, Microsoft (via Tech Mahindra), and other firms, I have implemented SEO and content strategies, supported product launches, and produced measurable improvements in retention and campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Content Management Specialist

Current

BoConcept

Mar 2024 - Present (1 year 9 months)

Manages and updates digital content across global websites and social platforms, builds and deploys localized monthly newsletter campaigns, and implements SEO strategies to increase engagement.

Content Management Email Marketing SEO Localization Newsletter Deployment Adobe CC Analytics

Game Specialist

IGG Philippines

Jan 2021 - Dec 2023 (2 years 11 months)

Managed issue escalation, QA testing, and pre-launch quality assurance while creating in-game event visuals and coordinating product improvements with developers to boost engagement.

QA Testing Escalation Management

Email Marketing Specialist

Tech Mahindra

Aug 2023 - Dec 2023 (4 months)

Developed and deployed responsive HTML email campaigns and automated journeys for global Microsoft markets, executed A/B tests to optimize performance, and ensured brand consistency and deliverability.

Salesforce Marketing Cloud Marketo Email Automation A B Testing Segmentation Email Deliverability

NBN Helpdesk Support

TPG Telecom

Jan 2021 - Dec 2021 (11 months)

Provided troubleshooting and network customer support via email and chat, assisting end users with home network setup and connectivity issue resolution.

Customer Support Email Support Chat Support Connectivity Diagnostics

Escalation Support Specialist

Telus International

Jan 2018 - Jan 2021 (3 years)

Handled escalated customer cases, created reporting workflows, and facilitated communication between clients and support teams to improve resolution processes.

Escalation Management Customer Support Reporting Process Improvement Ticketing Systems

Google Hardware Tech Support

Sykes Asia

Jan 2017 - Jan 2018 (1 year)

Delivered post-sales technical support for hardware including device troubleshooting, logistics coordination, and replacement management to maintain customer satisfaction.

Hardware Technical Troubleshooting Logistics Coordination Customer Service Ticketing

Technical Solutions Engineer

Shore Solutions

Jan 2014 - Jan 2017 (3 years)

Performed remote IT troubleshooting, virus removal, system repair, and network configurations including VPN and WAN/LAN support to restore client systems and services.

email client setup Virus Removal System Repair VPN Email Client Setup Data Backup