Open to opportunities

roja rose

@rojarose1

Message

I build scalable social, creator, affiliate, and growth marketing programs.

United States

Message

What I'm looking for

I'm looking to lead scalable social, creator, influencer, affiliate, and community growth programs, partnering cross-functionally to turn content, partnerships, and performance insights into customer acquisition and revenue.

I've led social, influencer, community, creator partnership, and UGC strategies that support brand growth and customer acquisition. In my current Head of Community & Growth role, I own creator campaigns from concept through execution, including sourcing, negotiations, creative briefs, usage rights, and deliverables.

At Blue Cherry Group, I managed affiliate and performance marketing for fashion, beauty, electronics, lifestyle, and ecommerce brands including Wet n Wild, Physicians Formula, Betsey Johnson, Sennheiser, Derek Lam, Rocket Dog, and ATM. I worked across Impact, Rakuten, Partnerize, Capital One Shopping, Cartera, and FMTC to improve publisher productivity, CPA performance, attribution, and revenue opportunities.

Previously, I led social, content, and brand initiatives for Crescent Regional Hospital's 39 clinic locations and delivered digital campaigns at SM Entertainment and Blue Ocean Media. I bring a hands-on, data-driven approach to cross-functional leadership, agency and platform relationships, campaign performance, and scalable growth programs.

Experience

Work history, roles, and key accomplishments

Current

Head of Community & Growth

Current

Manager, Partnerships, Social & Influencer

Lead social, influencer, community, creator partnership, and UGC strategies supporting brand growth and customer acquisition. Own creator campaigns from concept through execution, including messaging, creative briefs, sourcing, negotiations, approvals, usage rights, and deliverables.

Social Media Strategy Influencer Marketing Community Management Creator Partnerships UGC Campaign Management Negotiation Cross functional Leadership Performance Analysis

Affiliate Marketing Manager

Blue Cherry Group

Dec 2024 - Dec 2025 (1 year)

Manage affiliate and performance marketing programs across fashion, beauty, electronics, lifestyle, and ecommerce brands. Support brands including Wet n Wild, Physicians Formula, Betsey Johnson, Sennheiser, Derek Lam, Rocket Dog, and ATM.

Affiliate Marketing Performance Marketing Publisher management CPA Optimization Impact Rakuten Partnerize Capital One Shopping Data Analysis

Marketing Director/Social Media Lead

Crescent Regional Hospital

Dec 2023 - Dec 2024 (1 year)

Led social media, marketing, content, and brand initiatives across a network of 39 clinic locations. Developed social strategies and campaigns focused on brand awareness, community engagement, patient education, and digital visibility.

Social Media Strategy Content Marketing Brand Management Campaign Execution Stakeholder Management performance reporting Healthcare Marketing

Creative Lead/Marketing Manager

SM Entertainment

Sep 2020 - Dec 2023 (3 years 3 months)

Developed and executed social and content strategies across Instagram, Facebook, YouTube, and other digital platforms. Led influencer collaborations, social campaigns, creative development, and digital content production.

Social Media Strategy Content Strategy Influencer Marketing Creative Development Digital Content Production Campaign Management Trend Analysis Performance Insights

Product Manager

Blue Ocean Media

Jun 2019 - Jun 2021 (2 years)

Managed digital and ecommerce initiatives from strategy through execution. Translated business needs into product, marketing, and content requirements.

Product Management Ecommerce Digital Strategy Data Analysis

Team Manager Intern

FC Dallas Operations

Jan 2017 - Jan 2019 (2 years)

Led planning and implementation of a comprehensive scheduling strategy for FC Dallas, ensuring alignment with team performance and training objectives. Managed a cross-functional team of 3, coordinating player availability and practice logistics.

Scheduling Team Management Data Analysis Cross functional Coordination Event Planning Process Improvement