Rohit A

I’m an entrepreneurial, data-driven operator who builds and scales high-growth businesses with a focus on growth strategy, product thinking, customer acquisition, and operations. I’ve scaled a D2C e-commerce startup from 0 → ₹1 Cr+ revenue with full P&L ownership, acquiring 4000+ customers and driving ~60% repeat rate through retention-first execution.

Across teams and functions, I’ve owned end-to-end operations—procurement, pricing, inventory, and fulfillment—and connected execution to measurable outcomes using analytics and decision tools. I’ve built acquisition engines (organic, influencer, and performance marketing including Meta and SEO), optimized CAC & unit economics for profitable growth, and leveraged analytics/AI for demand forecasting while maintaining <1% RTO using my vendor and logistics stack.

In fintech operations, I led daily execution for Khatabook’s customer-facing teams—improving KYC verification accuracy and speed to boost account activations by 14%, expanding into new pincodes for a 40% jump in net revenue, and scaling the lending funnel from 85 crores to 100 crores for consistently 4 months (touching 125+ crores in a month). I also improved loan disbursal TAT by 17% through process and underwriting changes, and strengthened collections by setting up QR/payment modes that increased collection rates by 8%.