Rohan Yadav
@rohanyadav4
I drive paid media growth and CAC optimization for fintech and BFSI brands.
IndiaWhat I'm looking for
I've managed paid media strategy for fintech, BFSI, and edtech brands including Kotak Mahindra Bank, Reliance Securities, Tata Communications, FatakPay, and Shriram Fixed Deposit.
At Ethinos, I managed ₹50L+ in monthly ad spend across Google, Meta, LinkedIn, and Demandbase while leading and mentoring a team of 4–6. At Get Epic!, I improved CAC by approximately 5–10% quarter-over-quarter through media planning, targeting, and budget optimization.
I build data-driven campaign strategies, website-to-CRM tracking, attribution workflows, client roadmaps, and pitch decks that align media investment with business KPIs.
Experience
Work history, roles, and key accomplishments
Assistant Manager – PPC
Digixpressions Media Pvt Ltd
May 2025 - May 2026 (1 year)
Managed end-to-end performance marketing campaigns across Google and Meta for fintech and NBFC clients. Built website-to-CRM tracking using GA4, Meta Pixel, and CAPI, improving attribution accuracy and lifting loan disbursal rate by 3%.
Assistant Manager – Paid Media
DigiMaxx AI Solutions Pvt Ltd
Dec 2024 - Apr 2025 (4 months)
Developed and presented pitch decks for PSU tenders and government digital projects. Conducted gap analysis on clients' digital presence and built tailored media strategies to close performance gaps.
Performance Marketing Specialist
Get Epic! (Byju's K3 Education Pvt Ltd)
Oct 2023 - Nov 2024 (1 year 1 month)
Led month-on-month media planning across Google Ads and Apple Ads, improving CAC by approximately 5-10% quarter-over-quarter. Diagnosed root causes of campaign performance dips and implemented corrective actions.
Assistant Manager – Paid Media
Ethinos Digital Marketing
Jun 2021 - Oct 2023 (2 years 4 months)
Set up and managed performance, branding, shopping, and app install campaigns across Google, Meta, LinkedIn, and Demandbase. Managed combined monthly ad spend of ₹50L+ for BFSI-heavy client roster including Kotak Mahindra Bank and Reliance Securities.
Education
Degrees, certifications, and relevant coursework
Intellectual Institute of Management Technology
Bachelor of Business Administration, Business Administration
2020 - 2023
Pursued a Bachelor of Business Administration degree, gaining foundational knowledge in business and management principles.
Nav Jeevan Jr College
Higher Secondary Certificate, Commerce
2008 - 2010
Completed Higher Secondary education in Commerce, building a strong base in business and economics.
St Joseph Bethany Convent High School
Secondary School Certificate, General Studies
1998 - 2008
Completed secondary education, achieving the Secondary School Certificate.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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