Open to opportunities

Roee Berman

@roeeberman

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Research and strategy leader with 15+ years driving insights and strategic growth for global brands and institutions.

Canada

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What I'm looking for

I am seeking research or strategy roles where I can lead impactful projects, mentor teams, and apply rigorous quantitative and qualitative methods, with flexibility to teach Hebrew.

I am a research and strategy expert with over fifteen years of experience leading major projects for global organizations across public, private, and municipal sectors. I have led teams delivering quantitative and qualitative research, UX/UI testing, consumer behaviour studies, and strategic recommendations that drove measurable outcomes.

My career highlights include directing research for a leading Israeli political party that contributed to a 40% increase in voter support, serving as senior strategist on Mazda’s €600M Mazda3 launch in Europe, and managing strategic engagements for Israel’s leading financial group that supported acquisitions and new product development.

Currently based in Canada and taking a professional break, I run ONG LTD providing bespoke research and consulting services and remain open to teaching Hebrew. I bring a strategic perspective, strong management skills, creativity, and native Hebrew proficiency.

Experience

Work history, roles, and key accomplishments

Current

CEO and Owner

Current

ONG Ltd.

Jan 2022 - Present (3 years 9 months)

Founded and run a private research and consulting firm delivering tailor-made quantitative and qualitative studies while managing day-to-day business and client operations.

Quantitative Research Qualitative Research Client Management Project Management Survey Design

Senior Researcher

Insight Research

Jan 2015 - Jan 2022 (7 years)

Led major research and consulting projects delivering strategic insights to clients across sectors, contributing to product, service and campaign decisions.

Quantitative Research Qualitative Research Focus Groups Statistical Analysis Strategic Consulting Consumer Insights

Senior Marketing Strategist

J. Walter Thompson

Jan 2010 - Jan 2014 (4 years)

Served as senior marketing strategist for Mazda Motor Europe and international projects, including leading strategy for major product launches and electric vehicle campaigns.

Marketing Strategy Campaign Management Brand Strategy Consumer Research Communication Strategy

Strategic Planner

Leo Burnett

Jan 2007 - Jan 2009 (2 years)

Developed strategic planning for leading consumer brands including Nokia, Carlsberg, and Nestle, informing marketing direction and communications.

Strategic Planning Brand Strategy Market Research Consumer Insights

Business Development Manager

Etgal Holdings

Jan 2004 - Jan 2006 (2 years)

Assessed financial feasibility and developed business models for energy, infrastructure, and transportation projects and supported financial closings with stakeholders and banks.

Financial Modeling Business Development Project Finance Stakeholder Management Deal Structuring

Education

Degrees, certifications, and relevant coursework

Tel Aviv University

Master of Business Administration, Marketing and Strategy

2004 - 2008

Completed an MBA in Marketing and Strategy at The Leon Recanati Graduate School of Business Administration.

Reichman University

Bachelor of Business Administration; Bachelor of Laws (LLB), Law; Business Administration

1998 - 2002

Grade: Magna cum laude

Completed an LLB (The Radzyner School of Law) and a Bachelor of Business Administration (The Arison School of Business), graduating magna cum laude and certified to practice law.