Rodrigo Fuentes

Lead digitalization, automation and analytics initiatives, designing Power BI dashboards and implementing NoCode/Python automations to improve decision-making and operational efficiency. Integrated AI/ML for predictive analytics and optimized data warehouse and information flows to support strategic objectives.

Developed inbound marketing, SEO/SEM and automation strategies, and applied data and AI techniques to optimize paid media and content performance across channels. Improved marketing efficiency through analytics-driven decisions and automation.

Managed SEM strategies and campaign optimization to drive traffic and conversions, coordinated SEO and email marketing efforts, and monitored analytics to improve channel performance.

Led digital acquisition and paid media strategies including Facebook, LinkedIn, Google and other channels, built landing pages and managed marketing automation to increase lead generation and sales.

Directed digital marketing and e-commerce strategies, managing paid social/search campaigns, programmatic ads, and marketing automation to drive lead and sales growth for clients.

Directed marketing for a group of 11 automotive dealerships, overseeing lead generation, paid media, SEO, events, and cross-brand marketing to increase sales and brand presence across provinces.

Executed digital campaigns and lead acquisition strategies for automotive brands, managing paid channels, SEO, landing pages and analytics to support dealership sales targets.

Serviced and repaired payment systems, performed diagnostics, stock classification and network/peripheral maintenance to ensure operational continuity of payment terminals.

Provided system administration services across multiple service companies, including IT maintenance, network support and troubleshooting to maintain reliable operations.

Completed a Specialist program in Artificial Intelligence and Big Data with emphasis on AI applications and data-driven solutions.

Undertook short professional programs in Facebook Ads and Google Ads covering paid media strategies and campaign optimization.

Secondary education completed at IES San Vicente.

Completed a short course on SEO and productivity using ChatGPT applied to digital marketing.

Completed an Expert program in Digital Marketing and E-Commerce focused on online marketing strategies and e-commerce management.