Isabella Florido
@isabellaflorido
I build thoughtful brand identities, campaigns, and visual strategies for growing brands.
GuatemalaWhat I'm looking for
I've created branding, campaigns, and social media strategies at Studio Atlas, Reus Cares, Epicore Hydration, and Curalis Healthcare. My work includes creative direction support, art direction, client photoshoots, branded collateral, and supplement packaging informed by market research.
Through FLOUE Studio, I build and refresh brands through graphic design, campaign design, and creative strategy. I bring an Innovation and Product Design background and award-winning work spanning glass-waste décor, lighting, and exhibition design.
Experience
Work history, roles, and key accomplishments
Diseñadora Freelance
FLOUE Studio
Oct 2025 - Present (11 months)
Brand creation and rebranding, social media graphic design, campaign design, branded collateral, and creative strategy.
Graphic Designer
Curalis Healthcare
Oct 2025 - Present (11 months)
Conceptualization and design of supplement packaging, based on market research and analysis.
Jr. Lead Designer
Studio Atlas
Jun 2024 - May 2026 (1 year 11 months)
Handled social media design, branded collateral, branding and social media strategies, creative direction support for campaigns, art direction, and client photoshoots.
Graphic Designer
Reus Cares | Epicore Hydration
Aug 2025 - Jan 2026 (5 months)
Designed the positioning strategy and social media presence for Epicore products in Guatemala, as well as convention booth designs and complementary materials such as brochures, displays, and name tags. Also created corporate social media graphics.
Education
Degrees, certifications, and relevant coursework
Universidad del Valle de Guatemala
Bachelor's Degree, Innovation and Product Design
2022 - 2025
Grade: Magna Cum Laude
Graduated Magna Cum Laude with a degree in Innovation and Product Design. Recognized with an Honorable Mention for the graduation thesis.
Accademia Italiana - Roma
Minor, Jewelry Design
2020 - 2021
Completed a Minor in Jewelry Design.
Colegio Valle Verde
High School Diploma, General Studies
2015 - 2019
Earned a High School Diploma.
Scuola Leonardo Da Vinci
Certificate, Italian Language
2020 -
Completed an Italian course in Florence, Italy.
IBM
Certificate, Digital Marketing
2026 -
Completed the IBM Digital Marketing and Growth with Hacking with GenAI course.
Tech stack
Software and tools used professionally
Availability
Location
GuatemalaAuthorized to work in
Salary expectations
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