robyn murrell
@robynmurrell
I build high-performing social communities and organic campaigns that turn attention into measurable engagement.
United StatesWhat I'm looking for
At Charlotte County Government, I manage 35+ social accounts and lead five Public Relations Managers across county departments. My 2025 work contributed to 44M+ impressions, 776,700+ engagements, and 18.5M+ video views.
I make civic information feel human and shareable, from a school-zone safety post with 199K views to a trending Reel with 114K views—all with zero ad spend. I grew the county’s Instagram audience 78% to 27,300 followers through Reels, trending audio, and platform-native content.
Previously, I increased Instagram engagement 200% at The Anna Maria Islander while reporting, photographing, and producing video coverage. At The Penny Hoarder, I produced social ads for brands including Walmart and Target, contributed to a 51% increase in company revenue, and co-produced a documentary with 1M+ YouTube views.
I’ve also launched Shopify commerce, managed QVC, Ulta Beauty, and Ipsy marketing relationships, and earned NYX and Telly Awards for social video work. I’m selectively taking on freelance clients ready to stop blending in.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Charlotte County Government
Jan 2025 - Present (1 year 9 months)
Manages 35+ social media accounts, driving millions of impressions and engagements. Leads a team of five Public Relations Managers and produces viral organic content.
Public Relations Coordinator
Step Up Suncoast
Jan 2025 - Dec 2025 (11 months)
Developed social media strategies for community programs, created compelling content, and planned events. Built donor relationships and drafted grant proposals.
Reporter & Photographer
The Anna Maria Islander Newspaper
Jan 2023 - Dec 2025 (2 years 11 months)
Drove a 200% increase in Instagram engagement and produced multimedia coverage across print, digital, and social channels. Reported on local affairs and collaborated with the Miami Herald.
Digital Marketing Specialist
Hey Honey Cosmetics
Jan 2019 - Dec 2019 (11 months)
Led a team to launch a Shopify e-commerce platform and secured a QVC partnership reaching 350 million households. Oversaw marketing strategies with Ulta Beauty and Ipsy.
Associate Video Producer
The Penny Hoarder
Jan 2016 - Dec 2019 (3 years 11 months)
Produced 100+ social media ads for major brands, driving higher ROI and contributing to revenue growth. Launched email video marketing and co-produced a documentary with over 1M views.
Marketing Intern / Podcast Editor / Audio Technician
ESPN Radio Tallahassee 97.9
Aug 2016 - Dec 2016 (4 months)
Managed the station's Facebook page, edited and produced audio content for podcasts, and hosted audience engagement at ESPN College GameDay.
Freelance Social Media Director
The Odyssey Group
Jan 2016 - May 2016 (4 months)
Managed Facebook, Twitter, and Instagram channels, leveraging live and scheduled content to drive engagement. Trained writers on SEO best practices.
Education
Degrees, certifications, and relevant coursework
Florida A&M University
Bachelor of Science, Journalism
Bachelor of Science in Journalism with a focus on Broadcast Journalism.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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