Open to opportunities

Robert Medkeff

@robertmedkeff

Message

Creative Director and Brand Designer who builds scalable, culturally relevant brand systems.

United States

Message

What I'm looking for

I seek senior creative leadership roles where I can shape brand strategy, lead cross-disciplinary teams, and deliver measurable business impact.

I am a Creative Director and Designer with 15+ years transforming brands into cultural icons across CPG, spirits, sports, hospitality, and lifestyle. I lead global rebrands and brand evolution—most recently directing BODYARMOR’s global rebrand and evolving Jack Daniel’s into a cohesive parent brand—while earning recognition at Clio, The One Show, and Pentawards.

I combine creative leadership, strategic thinking, and executional excellence to develop identity systems, packaging architectures, motion and sonic guidelines, and experiential platforms that drive business growth. I mentor and scale cross-disciplinary teams, build C-suite partnerships, and deliver work that ties creativity to measurable commercial results.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Jones Knowles Ritchie

Jan 2024 - Present (1 year 10 months)

Lead creative direction for Coca-Cola and Brown-Forman, managing a team of 6 designers/directors and delivering global brand and packaging systems that scaled across markets and drove measurable business impact.

Brand Strategy Packaging Design Creative Leadership Design Systems Client Relations Campaign Development

Partner & Executive Creative Director

Super Okay

Jan 2020 - Jan 2024 (4 years)

Co-founded and scaled a design studio, leading brand strategy and creative direction across food, apparel, wellness and tech, delivering identities that enabled client growth including a $60M Series B raise.

Brand Strategy Studio Leadership Creative Direction Cross Functional Team Management Brand Identity Packaging Go To Market

Creative Director

Roundhouse

Jan 2018 - Dec 2019 (1 year 11 months)

Directed multidisciplinary teams across outdoor, sports, gaming and tech to deliver integrated campaigns and reposition brands, mentoring a team of 7 creatives and driving audience-led brand shifts.

Creative Strategy Team Leadership Integrated Campaigns Audience Research Art Direction Partnerships

Design Director

Jones Knowles Ritchie

Jan 2016 - Dec 2018 (2 years 11 months)

Directed large-scale rebrands in beverage, retail and CPG, leading teams and client relationships to deliver packaging and brand systems for global accounts like Bud Light and Target.

Packaging Design Client Relationships Large Scale Programs

Senior Art Director

HZDG

Jan 2013 - Dec 2016 (3 years 11 months)

Partnered on hospitality, real estate and lifestyle brands to direct campaigns and identity development, mentoring junior designers and delivering flagship hospitality brand work like Canopy by Hilton.

Art Direction Brand Identity Campaign Development Mentorship Experience Design

Art Director

JWalk

Jan 2012 - Dec 2013 (1 year 11 months)

Delivered creative direction and brand work for consumer and lifestyle clients including Lacoste and DeLeon, contributing to visual identity and packaging projects.

Art Direction Packaging Design Brand Identity Visual Design Lifestyle Branding Presentation

Designer

Prophet

Jan 2010 - Dec 2012 (2 years 11 months)

Contributed design work for major consumer and corporate clients across branding and communications, supporting projects for Harley Davidson, Citigroup, Timex and Pepsi.

Brand Design Client Branding Design Systems Packaging Presentation