Riya Chaturvedi

I’m a performance-driven social media and creative marketing professional who supports U.S. and India-based brands through audience-focused content, campaign strategy, and performance optimization. I build content systems that improve reach, conversions, and audience retention through creative testing and data-driven iteration.

At MHG Digital, I managed social media execution across Instagram, Facebook, and LinkedIn (30–40 posts per month per brand), designing creatives and short-form videos in Canva and CapCut. By improving content structure, posting schedules, and optimized creatives, I drove 25–35% growth in reach and engagement, while using platform analytics to identify winning patterns and refine future work.

As a Marketing VA for a U.S. real estate client, I supported 20+ real estate agents by aligning social media, email, and content activities with individual business goals. I conducted audience research, created conversion-focused messaging (hooks, captions, newsletters, and social creatives), and maintained consistent branding using Canva, Mailchimp, and WordPress—strengthening credibility and lead nurturing through weekly email newsletters and market-focused content.