Open to opportunities

Sonia User

@soniauser2

Message

Creative digital media specialist passionate about content and storytelling.

Kenya

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for professional growth and collaboration.

I am a creative and passionate digital media specialist with extensive experience in content creation, digital marketing, and multimedia storytelling. My journey has allowed me to develop a strong skill set in photography, videography, video editing, and social media management, all while maintaining a commitment to advancing advocacy and community-focused initiatives.

Currently, I serve as a Marketing Communications Specialist at Afyabook, where I create and manage digital ad campaigns, run A/B testing, and execute content strategies across various social media platforms. My previous roles have equipped me with the ability to enhance brand visibility and customer engagement, leading to significant increases in engagement metrics and sales. I thrive in dynamic environments where I can leverage my skills to drive impactful marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communications Specialist

Current

Afyabook

Mar 2025 - Present (4 months)

Created and managed digital ad campaigns using Meta Business Suite and Google Ads, running A/B testing campaigns to research ad deliverables. Planned and executed content strategies across social media platforms including Instagram, Facebook, TikTok, X, and LinkedIn, tracking performance metrics and optimizing campaigns.

Meta Business Suite Google Ads A B Testing Email Marketing Content Strategy Social Media Management Copywriting Video Editing Digital Marketing

Digital Marketing Executive

TopLadyLingerie

Jul 2024 - Present (1 year)

Maintained the company’s website and managed social media content, editing and proofreading content for clarity and engagement. Curated engaging social media content to boost brand awareness and customer engagement, increasing engagement by over 50% in six months.

WordPress Photography Videography Canva Adobe Photoshop Marketing Strategy Brand Awareness Digital Marketing

Marketing Assistant

OvaticMediaLimited

Oct 2023 - Present (1 year 9 months)

Managed digital marketing campaigns and client communication, conducting market research and creating comprehensive reports. Executed digital marketing campaigns, enhancing brand visibility and client engagement.

Marketing Campaigns Client Communication Market Research Client Engagement Social Media Management Strategic Planning Reporting

Journalism Intern

StateDepartmentof correctionalServices underMinistry ofInter

May 2023 - Present (2 years 2 months)

Wrote and edited press releases for the Permanent Secretary, and attended formal events to document and write articles. Managed social media for the Permanent Secretary and the Department, including LinkedIn, Twitter, Facebook, Instagram, and YouTube.

Press Release Writing Social Media Management Public Relations Content Creation Journalism Communication

Education

Degrees, certifications, and relevant coursework

Multimedia University of Kenya

Bachelor of Journalism, Journalism

2019 - 2023

Studied journalism with a focus on digital media, content creation, and multimedia storytelling. Gained skills in photography, videography, and video editing, preparing for a career in digital media and communications.