Rishabh Gupta

Promoted to Manager on the Nestlé UK portfolio, leading team delegation, SOP standardization, audience strategy, and growth marketing. Manages campaign lifecycle, optimization, and reporting across Meta, TikTok, Pinterest, Snapchat, and LinkedIn.

Managed and executed paid social campaigns for the Nestlé UK portfolio across multiple platforms, owning the full campaign lifecycle from planning to optimization. Developed audience segmentation strategies, ran A/B tests, and mentored junior team members.

Scaled the PHD Media Canada account from 1 to 15+ major brands within the first year, managing end-to-end paid social campaigns and building a 4-person team. Ranked top scorer on the 2022 CSAT leaderboard and delivered training on TikTok Advertising and Prisma.

Led search and social media planning and strategy for beauty-brand clients, partnering with content teams on ideation and content calendars. Built agency-wide programmatic advertising capability, achieving certification across DV360, DCM, and Search 360.

Drove data-driven SEO strategy using Google Analytics and Search Console, improving search rankings from position ~2M to ~192K within two months. Independently completed on-page SEO for 1,300+ product pages and delivered bi-weekly/monthly SEO audit reporting.

Managed and optimized PPC campaigns on Amazon and Flipkart for an Amazon FBA FMCG brand, improving ROAS by 5% through keyword and budget optimization.

Bachelor of Arts in Political Science with a minor in International Relations and Geopolitics, completed in 2022.

Advanced Diploma in ITES and M, completed in 2016.